Online Marketing for Hotels
Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]
Your hotel’s spa is a valuable amenity to have – and an excellent opportunity to attract guests from a wide area. When determining how to best market this amenity to future travelers, there are a few critical pieces of advice that you’ll want to keep in mind. With these tips, you can make the most of […]
Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]
From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]
Travelers are becoming more keen as they search for their new vacation destinations. Their eyes are on policies, safety precautions, and comfort as the world continues to balance recovery and safety in 2021. With this mindset at the forefront, we see new types of travelers emerging – some choose to fly solo, and others carefully […]
The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]