Online Marketing for Hotels

If you‰’ve been using Search Engine Marketing (SEM) to advertise your hotel, you may have noticed that Google is no longer displaying ads in the right sidebar of the search engine results page (SERP). This change will make the advertising marketplace on desktop search results more competitive. Increased competition for the top three spaces in […]

Holiday Booking Forecast Are you targeting holiday travelers? One study of recent holiday travel stats found that 58% of Americans plan to travel for the holidays, and 48% don’t plan to stay with family members. They forecast that bookings peak for the holiday between November 17 and December 14, and half of all travel bookings […]

How much do your hotel website photos matter? When it comes to brand trust, which leads to online reviews and repeat purchase behavior, quite a lot. Travelers don’t want outdated photos or perfectly staged and retouched photos. They want to know exactly what they’ll get – or else you may be reading online reviews about […]

What is Google Hotels? As Google continues to try to simplify the buying process for users, they have launched the ability to search for hotels and visit booking pages directly from the search results page, all while being able to filter results and compare rates across sites. If a user searches “hotels in [city]” the […]

Despite lawsuits in cities like New York City and San Francisco to restrict or even ban Airbnb, it’s clear that home-sharing as a form of accommodation is here to stay. When travelers are looking for a place to stay, they have so many more budget-friendly options outside of hotels with websites such as Airbnb, Homestay, and […]

One-Third of Travel Bookings on Mobile Criteo teamed up with PhocusWright to publish The Mobile Effect white paper, which details numbers in major markets of people using mobile to book their travel plans and other facts. Even though people trust hotels more than OTAs, “OTAs dominate the mobile space.” Plus, the traveler that books on […]