Online Marketing for Hotels

In the world of guest satisfaction, words carry immense power. Every guest review, no matter if it’s glowing with praise or filled with constructive criticism, is an opportunity for hotels to communicate their love language: thoughtful, personalized responses that show guests they are valued.  Just like in any meaningful relationship, communication is key to fostering […]

As the year ends, hotels must reflect on their online presence and reputation. A well-executed audit can reveal what guests love about your property, where there’s room for improvement, and how to use social media to enhance your online reputation further. This is not just a yearly housekeeping task; it’s an important opportunity to fine-tune […]

During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence. An inactive profile can seem as ghostly as an abandoned building, sending the message that your property is anything but lively. A […]

Summer travel is in full swing, making it the perfect time for hotels to ramp up their booking strategies. To capture as many reservations as possible, hoteliers must focus on their digital presence and online marketing efforts. This summer, the key areas to hone in on are social media, online review response, and hotel reputation […]

As 2022 progresses, many hoteliers are wondering about the return of business travel. This demographic of travelers has been historically low over the past couple of years, resulting in hoteliers relying more on the business of leisure travelers.  Hoteliers will be happy to hear that experts anticipate business travel picking up this year. With this […]

If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]