COVID-19

In a time where tourists and their friends are pushing for each other to #StayHome, hoteliers are left asking: who’s still traveling? Though occupancy rates are at a record low, they are not zero, and now is the time to discuss who these road warriors are. Identifying these individuals will help generate ideas to innovate […]

As the coronavirus continues to sweep across the States, leaving economic distress in its wake, hoteliers everywhere are feeling the impact. Every week, STR provides updates on the state of the industry and its projected path for the future, and we listened in on another webinar that summed up the week of March 28. These […]

During these unprecedented times, people across the globe are exhibiting intense levels of caution when it comes to travel. It’s situations like this one where your strategy to reinforce guest comfort and safety is critical for those who are coming through your doors. There are several strategies available to you, and today we’ll shed light […]

A recent article from Social Media Today shared four compelling arguments for continuing your social media ad campaigns during COVID-19. In this article, we’ll share some of our key takeaways and apply them specifically to the hospitality industry. Smart marketers think about social media the way smart investors think about the stock market. The worst […]

With so much uncertainty in North America as COVID-19 counts rise and more states issue Stay In Place orders, American business owners are wondering about the longterm impact this virus will have on our economy. The hospitality industry has already seen significant drops in RevPAR and occupancy, and hotel owners and operators are working around […]

4 Key Takeaways  On Monday, Smith Travel Research (STR) conducted a webinar sharing an initial look at the impact of the COVID-19 outbreak on the U.S. hotel industry. You can view STR coverage of the outbreak online, and we’ve shared key takeaways from the webinar below.   1. A Drop in Occupancy is Expected As […]