Think travelers are the only people looking at reviews? Guess again. Brands are going to be constantly looking at your reviews and will use it as a basis for retaining or removing you from the network. Don‰’t be surprised if it also a factor in financial and fee negotiations as well ‰- especially if you are looking to switch brands.

For franchisors, this is Brand Management 101. They will do what it takes to protect and elevate their brand. That includes rewarding and securing the best properties and operators and discarding the bottom 10% each year. By doing this, franchisors will increase their overall brand equity and revenue. Don‰’t think that reputation management is just about travelers.