Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Join host Ryan Embree and Aimbridge Hospitality’s VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance “traditional vs. new” social media platforms, how to leverage guest […]
Sentiment analysis is a report that tells you how guests feel about your hotel. Many businesses use sentiment analysis to study social media posts about their brand. For hotels, the most insight comes from analyzing content in guest reviews. You can learn a lot about how guests feel about your hotel by reading reviews. You […]
After working from home for two years, many companies are finding ways to get their employees together outside of the office. With pandemic worries subsiding, and more people feeling comfortable with travel, corporate summits and retreats have become a new outlet for business travelers eager for a renewed sense of community with their colleagues. This […]
Does your hotel have an Instagram account? If so, it’s probably listed as a business account. If not, you should make one then come back to this article. Having a business account for your hotel gives you access to certain features that regular accounts don’t have. These features help you grow your profile and expand […]
What do you see when you look at your hotel’s social media feed? Hopefully, you have plenty of recent posts with images and videos, along with relevant information about your property. If you can’t find this information, how are travelers supposed to find it? A traveler’s first impression of your hotel’s social media feed is […]
Spring is here and travel is blooming! Many Americans, in fact, more than half, are planning a vacation this spring. Additionally, 39% are planning on taking 2 or more trips. This is great news for anxious hoteliers who have been waiting for the travel industry to recover since the start of the pandemic. The challenge […]
Host Ryan Embree discusses insights and takeaways from Travel Media Group’s recent Spring Workshops where he talked one-on-one with hoteliers about their hotel’s digital presence. Discover trends in hospitality and learn how you can position your property for success through review response, social media, and reputation management. Suite Spot Podcast · 96 – Spring Workshop […]
If you know anything about the hospitality industry, you’re likely aware of the importance of direct bookings. Many hoteliers struggle with garnering direct bookings from guests with the popularity of OTAs. However, the fees these OTAs charge cuts into the money hoteliers make from each booking. Getting those direct bookings may seem challenging, but it’s […]
Every hotelier wants to set their hotel apart from the competition. One of the best ways to ensure your hotel is one-of-a-kind is by specializing in something. Many travelers are looking for unique experiences and your hotel could be just what they had in mind, but if you don’t promote your differences and stand out […]
Instagram reels are one of the latest features to come from Instagram. This video-centered feature showcases videos on the Instagram explore page. This allows for more exposure, making it a great addition to your hotel’s social media strategy. So what exactly are reels? What can you post? And most importantly, how can they benefit hoteliers? […]
When consulting with hoteliers, we are often asked how to help a hotel get listed higher in Google search results. For a long time, online hotel marketing was all about SEO. While Google search engine results are important, have you considered that social media is its own search engine? Learn more about how social media […]
After years of postponing, couples are eager to tie the knot and the demand for weddings is skyrocketing. Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Listen now! Suite Spot Podcast · 95 – How to Attract Weddings to Your […]
Waiting for guests to maybe, possibly leave your hotel a review is the strategy of yesterday. Hoteliers are learning the importance of being proactive in this new digital age. A reactive approach to reputation management puts hoteliers in a position of less power. Take the power back and put yourself ahead of your competition by […]
Guest reviews provide valuable insights into the guest experience. Hoteliers should take advantage of the data that these reviews provide to get a better understanding of what guests think of their property. Figuring out what works and what doesn’t, what guests want and don’t want, and what specific features guests are looking for will help […]
March is Women’s History Month, so it seems like a good time to evaluate gender equality in the hospitality industry. As an industry, we are constantly striving for improvement, and while women are still underrepresented in hospitality, the numbers are growing. It’s important that you make every effort to promote gender equality within your hotel […]
Join host Ryan Embree and first-time Suite Spot guest Sammie Snapp, a social expert here at Travel Media Group, as they dive into the world of Instagram reels. Learn how hotels can leverage reels to expand their reach and boost engagement, as well as what kind of content hotels should be posting in order to […]
As 2022 progresses, many hoteliers are wondering about the return of business travel. This demographic of travelers has been historically low over the past couple of years, resulting in hoteliers relying more on the business of leisure travelers. Hoteliers will be happy to hear that experts anticipate business travel picking up this year. With this […]
Sustainability is a growing issue in the hospitality industry. More and more people are concerned about the environment and the sustainability of our current practices in all areas of life, extending to hospitality. If you’re interested in how to lower your hotel’s carbon footprint, check out this blog. As “going green” is becoming a growing […]
The biggest challenges in starting your social media presence are reaching the people who have followed you and getting them involved in your brand. While people will like and share brands and products that they love, it’s sometimes hard to get users to make the initial connection and see your brand as one they want […]
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