Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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It is never a pleasant experience to deal with an angry guest in person or online. Knowing how to properly calm and dissolve any issue that upsets the guest requires experience. Luckily, we provide the blueprint for this topic, so you never have to worry. De-escalate The first action needed to handle an angry […]
Operating a hotel takes a significant amount of time and energy. From tasks such as: Managing Employees Serving Guests Daily Hotel Operations It may seem like your hotel can not suitably monitor your digital reputation; however, an incredibly critical component of your digital profile is responding to public-facing guest reviews and communicating with your reviewers. […]
Hotels struggle to reach and captivate their audience with the hospitality industry becoming more competitive. Knowing how to market your hotel is crucial if you want to capture more market share and attract new guests. If you take the correct actions, you will successfully separate your hotel from the competition and become a leader in […]
Travel Media Group is pleased to announce that they have responded to a monumental ONE MILLION guest reviews with their Respond & Resolve™ review response solution. As a provider exclusively serving hospitality, this is an exciting milestone for the company and its hotel clients. What Is Respond & Resolve™? Travel Media Group’s Respond & Resolve™ […]
Join Suite Spot podcast host Ryan Embree, and listen in to the celebratory 100th episode where we take you, the listener, down memory lane and reflect on all the fascinating content we have covered on the podcast over the last four years, as well as discuss upcoming new content that listeners can look forward to […]
There are a variety of ways to interact and engage with guests. Some interactions take place on hotel property, while others happen online. When engaging with your audience online, there are three main ways to communicate with them: Social Media Company Website Online Guest Reviews Understanding and utilizing each of these platforms will […]
Guests are always looking for the best place to stay during their trip. Nothing defines a hotel better than guest feedback, specifically guest reviews. When guests research your hotel, they will look for several critical characteristics of your online reviews. You must be aware of these aspects to give your audience accurate information. The significance […]
They say good things take time, and building your hotel’s review response voice is no exception. Establishing a unique and credible voice is an art form that takes continued practice from day one. You need a recognizable voice as a hotel because it sets you apart from your competition, giving you an advantage. Five essential […]
Join host Ryan Embree and TMG’s Sales Director, Diane Elderkin, as they look at the summer trends we uncovered on our summer virtual roadshow for the hotel industry. From hotel markets in Orlando, Atlanta, and even Dallas, there are some very astounding discoveries we found that will benefit every market across North America. Suite Spot […]
Price is something that we all consider, whether it be at the checkout line, buying something online, or when booking our next hotel stay. Price is usually the primary factor influencing a client’s final decision, and it may be positive or negative depending on the situation. As a hotelier, you are already well aware that […]
Dealing with rising gas prices, major airline disruptions, and new COVID variants, your guests have plenty to consider when deciding whether to take that vacation this year or not. Planning a trip already takes enormous time and effort on any traveler’s behalf, and travelers often feel that the planning process is too daunting and may […]
Join host Ryan Embree and our very own Respond & Resolve™ Product Manager, Jackie Avery as they celebrate reaching the 1 million guest reviews responded to milestone! This episode details the journey to 1 million, explains how hoteliers can get involved in the next milestone, gives a little sneak peek at a brand new upcoming […]
With summer in full swing, the travel industry is busier than ever. One specific group of travelers hoteliers should focus on this year is Generation Z travelers (Gen Z). Gen Z travelers are people born between 1997-2012, and they are surprisingly more eager and ready to travel than ever before. According to consumer surveys conducted […]
Bad reviews: they come with the business and every hotelier has had to deal with them. Take a look on any review site and you’ll probably find a bad review written about your hotel. Many times your knee-jerk reaction is to jump to the defense of your property, service, cleanliness, or whatever else was critiqued. […]
Many marketing companies offer some sort of report used to learn how customers feel about your hotel. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple, such as providing positive and negative sentiment word clouds, or quite comprehensive, such […]
Summer is a popular time for travel, making it an important time of the year for hoteliers who seek to secure bookings. Ensure that your hotel makes a splash with travelers this season by refreshing your property’s digital presence. From social media to review responses, now is the time to heat up your digital marketing […]
Appeal to Audiences with Local Social Content As social media algorithms change, it’s important to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to receive more free […]
There are two sides to every hotel’s story: there’s the story that the hotel portrays through its digital presence and there’s the story that guests tell when they talk about their stay online. Both stories are there for travelers to see and if they don’t match up, it can raise some eyebrows. Take back control […]
Discover traveler insights this spring! Travel Media Group has the data that hoteliers are looking for to help them understand trends in travel as they’re happening. Check out this industry report to give your hotel an edge over the competition this spring! Travel Media Group has access to a host of data and analytics for […]
It’s been a rocky road for the hotel industry over the past couple of years. From COVID-19 impacting travel to the ongoing staffing shortage, many hoteliers have struggled to fill rooms and employment positions. Now with the rise in travel as the pandemic subsides, hotels must face this influx of travelers with less help than […]
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