Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Changing from hot and humid to cool and brisk weather is a pleasant experience. On the other hand, going from high volume to low volume occupancy rates is not so enjoyable. The shift from summer to fall season can be unforgiving for many hotels due to decreasing travel demand. There is hope, however. There is […]
Join Suite Spot host Ryan Embree and Chief Technology Officer Jason Lee, as they announce the official launch of TMG OneView multi-language translation! With this new function, hoteliers who partner with Travel Media Group will have instant access to its brand-new capabilities such as translating online guest reviews into various languages, responding to reviews in […]
Hoteliers often wonder if setting up a social media account for their property or designing its website is worth their time. It becomes easy to feel discouraged and unmotivated if guests are not viewing the fruits of your labor. You may think that investing in these online platforms is insignificant or trivial. However, you will […]
Responding to guest reviews is not easy as it may seem. It is common for hoteliers to be unfamiliar with the topic and the best practices when replying to a review. This sense of uncertainty leads to many mistakes when hoteliers begin writing responses for the first time. Fortunately, here are the top five review […]
Social media has defined the way people communicate and reach each other. Businesses like hotels can leverage social media to their benefit by reaching and connecting with travelers across the globe. With so many different websites and platforms available today, communicating and interacting with guests has never been easier. Using these various outlets will provide […]
It is never a pleasant experience to deal with an angry guest in person or online. Knowing how to properly calm and dissolve any issue that upsets the guest requires experience. Luckily, we provide the blueprint for this topic, so you never have to worry. De-escalate The first action needed to handle an angry […]
Operating a hotel takes a significant amount of time and energy. From tasks such as: Managing Employees Serving Guests Daily Hotel Operations It may seem like your hotel can not suitably monitor your digital reputation; however, an incredibly critical component of your digital profile is responding to public-facing guest reviews and communicating with your reviewers. […]
Hotels struggle to reach and captivate their audience with the hospitality industry becoming more competitive. Knowing how to market your hotel is crucial if you want to capture more market share and attract new guests. If you take the correct actions, you will successfully separate your hotel from the competition and become a leader in […]
Travel Media Group is pleased to announce that they have responded to a monumental ONE MILLION guest reviews with their Respond & Resolve™ review response solution. As a provider exclusively serving hospitality, this is an exciting milestone for the company and its hotel clients. What Is Respond & Resolve™? Travel Media Group’s Respond & Resolve™ […]
Join Suite Spot podcast host Ryan Embree, and listen in to the celebratory 100th episode where we take you, the listener, down memory lane and reflect on all the fascinating content we have covered on the podcast over the last four years, as well as discuss upcoming new content that listeners can look forward to […]
There are a variety of ways to interact and engage with guests. Some interactions take place on hotel property, while others happen online. When engaging with your audience online, there are three main ways to communicate with them: Social Media Company Website Online Guest Reviews Understanding and utilizing each of these platforms will […]
Guests are always looking for the best place to stay during their trip. Nothing defines a hotel better than guest feedback, specifically guest reviews. When guests research your hotel, they will look for several critical characteristics of your online reviews. You must be aware of these aspects to give your audience accurate information. The significance […]
They say good things take time, and building your hotel’s review response voice is no exception. Establishing a unique and credible voice is an art form that takes continued practice from day one. You need a recognizable voice as a hotel because it sets you apart from your competition, giving you an advantage. Five essential […]
Join host Ryan Embree and TMG’s Sales Director, Diane Elderkin, as they look at the summer trends we uncovered on our summer virtual roadshow for the hotel industry. From hotel markets in Orlando, Atlanta, and even Dallas, there are some very astounding discoveries we found that will benefit every market across North America. Suite Spot […]
Price is something that we all consider, whether it be at the checkout line, buying something online, or when booking our next hotel stay. Price is usually the primary factor influencing a client’s final decision, and it may be positive or negative depending on the situation. As a hotelier, you are already well aware that […]
Dealing with rising gas prices, major airline disruptions, and new COVID variants, your guests have plenty to consider when deciding whether to take that vacation this year or not. Planning a trip already takes enormous time and effort on any traveler’s behalf, and travelers often feel that the planning process is too daunting and may […]
Join host Ryan Embree and our very own Respond & Resolve™ Product Manager, Jackie Avery as they celebrate reaching the 1 million guest reviews responded to milestone! This episode details the journey to 1 million, explains how hoteliers can get involved in the next milestone, gives a little sneak peek at a brand new upcoming […]
With summer in full swing, the travel industry is busier than ever. One specific group of travelers hoteliers should focus on this year is Generation Z travelers (Gen Z). Gen Z travelers are people born between 1997-2012, and they are surprisingly more eager and ready to travel than ever before. According to consumer surveys conducted […]
Bad reviews: they come with the business and every hotelier has had to deal with them. Take a look on any review site and you’ll probably find a bad review written about your hotel. Many times your knee-jerk reaction is to jump to the defense of your property, service, cleanliness, or whatever else was critiqued. […]
Many marketing companies offer some sort of report used to learn how customers feel about your hotel. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple, such as providing positive and negative sentiment word clouds, or quite comprehensive, such […]
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