Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
Use the form in the sidebar to subscribe to blog updates. Be the first to hear about hotel marketing news and tips from our experts on all things you should be doing for your hotel online.
It’s that time of the year again, time to break out the content calendar and lay out a social media game plan for your hotel or portfolio of hotels in 2024. For hotel social champions, it’s all about staying ahead by exploring the latest social media trends, aligning your goals with your brand’s objectives, and […]
Independent hotels are some of the most unique and remarkable hotels in the world. These properties consist of creative themes and art styles or feature once-in-a-lifetime experiences like mountain lodges, beach getaways, and vintage customs that make guests feel like they time-traveled to the past. With such extraordinary stories to tell at independent hotels, it […]
The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy. Tune in to discover […]
Social media is a powerful tool that can help accomplish many objectives for your hotel, whether to increase bookings, promote the property, announce renovations, or simply show appreciation to your hotel’s wonderful team. More importantly, social media can be utilized to address and satisfy a traveler’s search needs. With countless social media apps making up […]
Travel Media Group just launched its latest product innovation to its social media digital solution, Social Video for Hotels: TikTok & Instagram Reels! Tune in to this Suite Spot podcast episode to join TMG Marketing Director & Suite Spot host, Ryan Embree, and Social Media Product Manager, Brian Ross as these two digital marketing specialists […]
The social media landscape is dominated by engaging high-resolution videos. The integral role of videos in a hotel’s social strategy can not be emphasized enough due to its ability to increase follower engagement and capture the attention of new travelers. Suppose you decide not to add moving media to your social media feeds. In that […]
Travel Media Group is proud to announce the October 1, 2023, launch of social video content for hotels as the latest innovation to its social media digital solution. As the number of hoteliers seeking to improve their digital presence through dynamic media such as videos grows, TMG is once again proving its industry leadership by […]
With hotels receiving a plethora of online guest reviews daily, writing a response to each review is strongly recommended. The benefits of responding to online reviews include guest loyalty, repeat business, better hotel reputation, and a clear understanding of guest feedback. All of these elements are critical to improving not only your hotel’s digital presence […]
ROI is normally emphasized based on revenue or other signs of financial success. However, how does one measure the undeniable impact of increasing brand awareness or lack of? Even without a quantifiable number, the effect brand awareness has on a hotel is immense. Travelers from around the globe are inspired and captivated by engaging social […]
Join Suite Spot host and TMG Director of Marketing, Ryan Embree as he talks with the Senior Vice President, Luxury Division, The Unbound Collection by Hyatt, Ashish Verma in our new TMG Spotlight series to give listeners a lavish perspective on hospitality and how the rich history of The Chatwal, New York sets the gold […]
During peak travel seasons, such as the summer or the holidays, hoteliers experience strong booking numbers from travelers. But what about the times of the year that see a sudden decrease in demand and room occupancy slowdown? Well, to prepare for those moments and prevent as much slowdown as possible, it is imperative to build […]
Join Suite Spot Host, Ryan Embree, as he and Chief Technology Officer,Jason Lee, break down the insights and data collected in the 2nd edition of our TMG Summer Guest Sentiment Report on the podcast. This episode contains valuable information for hoteliers looking to make better operational and strategic decisions for their hotels as the end […]
This summer season has been absolutely scorching, with millions of online hotel reviews containing vast amounts of guest feedback to guide hoteliers on what travelers felt and said about their summer travels. In the second edition of our Summer Guest Sentiment Report, we analyzed over 1.6 million guest reviews that contained 7 million guest sentiment […]
Safety and cleanliness continue to be extremely important as travelers’ standards for clean hotel conditions rise. Even though the hospitality industry is a few years removed from the notorious COVID-19 pandemic, guests have even higher expectations for hoteliers to meet. This may seem like a tough hill to climb, but it is much easier than […]
Our latest and greatest TMG Hospitality Trailblazers episode features the President and CEO of AD1 Global, Daniel Berman! Join Suite Spot host, Ryan Embree, as he and Daniel discuss some very eye-opening hospitality subjects prevailing in the industry and give insights into how hoteliers can effectively navigate the landscape. And so much more! Suite Spot […]
One of the best parts of any trip and experience is undoubtedly food. Breakfast, lunch, dinner, or little snacks in between meals excite and comfort travelers whenever they stay at hotels. Responding to reviews about food centers around properly setting expectations on what guests can look forward to when they arrive. Travelers have different tastes, […]
Price is a very significant yet sensitive topic for many travelers. Receiving online guest reviews related to this subject is common, and these reviews need the utmost attention and consideration when writing a response to them. Remember that there is a correct way to respond to reviews on price when they are negative and positive. […]
Amenities are a staple of any hotel or resort. Travelers love knowing what on-site facilities they can experience and enjoy during their stay, such as a fitness center, spa, or complimentary Wi-Fi. These features increase bookings and guest satisfaction if delivered correctly. Amenities also tend to be frequently mentioned in online guest reviews, where travelers […]
An effective guest satisfaction survey strategy is critical for hoteliers and their properties. These surveys capture valuable data from guests, giving property owners and managers great insight into what their patrons say about their hotels. However, responding to guest satisfaction surveys (GSS) can be tricky if one is not familiar with the best practices on […]
The competition is only becoming more intense between hoteliers who operate traditional hotels and property owners who provide short-term rental services. With guests continuously looking to find more ways to save money during their travels, short-term rental providers appear more attractive as they typically are less expensive than conventional hotels. So how can hotels and […]
Marketing Resources
