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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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If you search on Google for your hotel business name, you’ll find that your own website has a lot of competition. OTAs like Booking, Expedia, and Travelocity take most of the first page. Review websites TripAdvisor, Yelp, and FourSquare are often at the top. Google will also display maps, reviews, amenities, and lots of other […]
From keeping things runnings smoothly in your hotel to building up an online presence, there are a lot of moving parts that contribute to your property’s success. Do you know which strategies are making the most impact? If you haven’t audited your marketing efforts or if you don’t have a defined marketing plan, then it’s […]
Some people might think that it would be pretty simple to come up with content to post on social media when you work in the hospitality industry - after all, who doesn’t love to travel? Those who work on actually curating content for a hotel social media account for economy hotels know that it’s not […]
When you don’t have a social media team on-staff, creating enough content to fill your social media feed can be tough. Luckily, there is a wealth of user-generated media being shared publicly by travelers that you can tap into on Instagram. For some brands, there’s a wealth of user-generated content (UGC) being shared from their […]
YouTube is a powerhouse that keeps growing, allowing video posters to reach more and more purchasing consumers. In 2015, time spent on YouTube went up 74% and the amount of people watching YouTube on their TV more than doubled. That means people watching YouTube videos aren’t just seeing snippets on their phones - instead, cord-cutters […]
Technology and Hospitality News Update While the new iPhone generally dominated September talks about technology, Apple is far from the only company launching new products this fall. Learn about how you can become a Best Western hotel without the Best Western brand, Google’s new travel app, and Snapchat’s foray into wearables.
How to Strategically Use Pinterest to Increase Followers and Website Clicks You’re already spending a lot of time on social media. Between finding content to post and optimizing based on network, adding Pinterest into your routine can seem overwhelming. We shared before the steps to take in order to build a Pinterest Business Profile to reach […]
Appeal to Audiences with Local Social Media Content As social media algorithms change, it’s important to continue to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to […]
We reported before that Instagram was planning on rolling out new updates and tools to help businesses. Learn which tools are now available to businesses on Instagram and how you can set up your account to be more effective on Instagram. Instagram Business Tools Previously, all Instagram accounts were identical, regardless of who was joining. It […]
If you logged on to your Facebook business page today, you may have noticed a big difference. Previously, the business page design mirrored individual profile pages – large cover photo across the top with a layered profile photo. Today, you’ll see a much more streamlined version, with none of the overlay text obstructing your cover […]
How to Improve Your Yelp Rating We’ve shared before the best way to respond to negative reviews on TripAdvisor and how this affects the way future guests view you online. While TripAdvisor is definitely an important place to focus on your reputation, there are many other review websites that people on-the-go are looking to for advice. […]
Travel and Hospitality News Update We all know that travelers are increasingly mobile, and today we have a few app updates you should know about. From a new Airbnb competitor to how hotels are using Pokemon Go (and you should too), read on to find out what’s the latest in mobile and social media news.
How Mobile, Social Media, and Reviews Impact Travelers In our first Traveler’s Journey white paper, we explained the cyclical nature of the traveler’s road to decision, from Interest to Intent to Review. Today, we’re excited to share an update that reflects new research in how travelers interact with guests and hotels online in the decision-making […]
How to Make the Most of Your Professional Hotel Photo Shoot Travelers are 150% more likely to engage with property pages that have at least 20 photos. Updating your advertising, website and social media pages with high-resolution property photos can make the difference between “must-book” and “keep looking!” Here are our tips to make your […]
How to Create Engaging Content We know that coming up with social media content ideas isn’t always easy. When you first start your profile, you’re excited to post pictures of the property, spread holiday cheer, and encourage guests to stay with you. Now what? Highway hotels aren’tåÊexactly seen as a destination – rather, they’re often […]
Drive Bookings for Your New Hotel Pre-Opening There are a lot of moving pieces in getting a hotel built, from setting the floor plan to the details of which soaps to put in your guest rooms. With so many time-sensitive decisions to make for your new hotel opening, building your hotel marketing plan can often […]
Many marketing companies offer some sort of [itg-tooltip href=”http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>A report used to learn how customers feel about your hotel.<br /><em>Click to read more.</em></p>”]sentiment analysis[/itg-tooltip] for hotel reviews. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple (such […]
While we know that social media is constantly changing and evolving with how users share on them, there are a lot of new changes in the major networks which will effect how users and brands share and interact with content. Here’s what you need to know. Twitter Despite having 310 million active monthly users, news […]
The network known for its succinct 140-character messages recently announced quite a few updates “in the coming months” to help simplify the user experience and cater to how users are tweeting and using the platform. Here’s what you need to know and how you can use it in your hotel’s online interactions. Character Count First off, […]
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