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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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How to Strategically Use Pinterest to Increase Followers and Website Clicks You’re already spending a lot of time on social media. Between finding content to post and optimizing based on network, adding Pinterest into your routine can seem overwhelming. We shared before the steps to take in order to build a Pinterest Business Profile to reach […]
Appeal to Audiences with Local Social Media Content As social media algorithms change, it’s important to continue to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to […]
We reported before that Instagram was planning on rolling out new updates and tools to help businesses. Learn which tools are now available to businesses on Instagram and how you can set up your account to be more effective on Instagram. Instagram Business Tools Previously, all Instagram accounts were identical, regardless of who was joining. It […]
If you logged on to your Facebook business page today, you may have noticed a big difference. Previously, the business page design mirrored individual profile pages – large cover photo across the top with a layered profile photo. Today, you’ll see a much more streamlined version, with none of the overlay text obstructing your cover […]
How to Improve Your Yelp Rating We’ve shared before the best way to respond to negative reviews on TripAdvisor and how this affects the way future guests view you online. While TripAdvisor is definitely an important place to focus on your reputation, there are many other review websites that people on-the-go are looking to for advice. […]
Travel and Hospitality News Update We all know that travelers are increasingly mobile, and today we have a few app updates you should know about. From a new Airbnb competitor to how hotels are using Pokemon Go (and you should too), read on to find out what’s the latest in mobile and social media news.
How Mobile, Social Media, and Reviews Impact Travelers In our first Traveler’s Journey white paper, we explained the cyclical nature of the traveler’s road to decision, from Interest to Intent to Review. Today, we’re excited to share an update that reflects new research in how travelers interact with guests and hotels online in the decision-making […]
How to Make the Most of Your Professional Hotel Photo Shoot Travelers are 150% more likely to engage with property pages that have at least 20 photos. Updating your advertising, website and social media pages with high-resolution property photos can make the difference between “must-book” and “keep looking!” Here are our tips to make your […]
How to Create Engaging Content We know that coming up with social media content ideas isn’t always easy. When you first start your profile, you’re excited to post pictures of the property, spread holiday cheer, and encourage guests to stay with you. Now what? Highway hotels aren’tåÊexactly seen as a destination – rather, they’re often […]
Drive Bookings for Your New Hotel Pre-Opening There are a lot of moving pieces in getting a hotel built, from setting the floor plan to the details of which soaps to put in your guest rooms. With so many time-sensitive decisions to make for your new hotel opening, building your hotel marketing plan can often […]
Many marketing companies offer some sort of [itg-tooltip href=”http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>A report used to learn how customers feel about your hotel.<br /><em>Click to read more.</em></p>”]sentiment analysis[/itg-tooltip] for hotel reviews. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple (such […]
While we know that social media is constantly changing and evolving with how users share on them, there are a lot of new changes in the major networks which will effect how users and brands share and interact with content. Here’s what you need to know. Twitter Despite having 310 million active monthly users, news […]
The network known for its succinct 140-character messages recently announced quite a few updates “in the coming months” to help simplify the user experience and cater to how users are tweeting and using the platform. Here’s what you need to know and how you can use it in your hotel’s online interactions. Character Count First off, […]
All Social Media Websites Are Not Built the Same Updated August 2016 If you’re active on social media, you know that consistently posting content is the key to success. However, if you’re finding that your images get cut off or aren’t displaying correctly, you can take your posting to the next level by creating photos […]
According to a TripAdvisor study, almost 9 out of 10 travelers say TripAdvisor hotel reviews are influential when choosing where to book. When you receive negative reviews, it’s imperative that you respond in a way that’s beneficial to both the reviewer and to future travelers reading your response. Here are three rules to follow when […]
More than ever, travelers turn to their mobile devices to find local businesses and travel destinations. According to a recent study,1 74% of smartphone users over 18 use their mobile phone to get directions or find something based on their current location. More than just pinpointing the location of a hotel or retailer, travelers trust […]
It’s becoming more and more expensive and competitive in the search engine marketing world – especially as Google cuts back on how many ads will show on a page. That means that you should really focus on your free organic traffic to maximize theåÊeffectiveness of your website when you can’t spend a lot of money […]
What is the TripAdvisor Certificate of Excellence? [Updated Sept 22, 2020] The TripAdvisor Certificate of Excellence, renamed Travelers’ Choice in 2020, is an award that displays on hotel TripAdvisor profiles. Travelers trust hotels that have this award because it proves that the hotel has a large number of positive reviews. That’s why it’s important to have a […]
If you’ve been using Search Engine Marketing (SEM) to advertise your hotel, you may have noticed that Google is no longer displaying ads in the right sidebar of the search engine results page (SERP). This change will make the advertising marketplace on desktop search results more competitive. Increased competition for the top three spaces in […]
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