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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating content, engaging with the community, scheduling posts, and analyzing performance metrics. Social media strategies can change over […]
In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites. Social media offers […]
The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose. Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when […]
Former CEO and President of the AHLA, Chip Rogers, joins the Suite Spot to discuss the state of the industry and how hoteliers can make 2024 a successful year. This episode is filled with expert advice, industry insights, and trending topics so tune in to get the 411 on what developments are going to impact […]
A meaningful strategy for responding to reviews is critical for hoteliers and their properties. Over time, this strategy has evolved from being a nice-to-have to a must-have. But how exactly do you make sure you are responding appropriately and correctly? This webinar will cover the following topics, including: How online review response has evolved […]
Each year, it is a good idea to take a moment to review your hotel portfolio’s online presence by doing a little bit of “digital spring cleaning.” This is an annual audit of a hotel’s digital channels including social media, online reputation, review responses, and website. Optimizing each of these outlets is a great way […]
The 35th Hunter Hotel Investment Conference is only weeks away, taking place on March 19-21 in Atlanta, Georgia! Join Suite Spot host and TMG Director of Marketing Ryan Embree as he sits down with the Chief of Staff at Hunter Hotel Advisors, Sarah Moss, to discuss the upcoming event and what attendees can look forward […]
In the hotel industry, responding to reviews can seem like an odd practice if you are unfamiliar with the effects that it can have on a hotel portfolio. Review response is the foundation for a solid online hotel reputation and a comprehensive digital presence. By actively managing this crucial digital channel, hoteliers can strategically foster […]
Travel Media Group is kicking off the new year with part I of our 2024 social success series. This virtual event is all about using your hotel’s social media channels to effectively set guest expectations during the discovery and post-booking piece of the traveler’s journey. With proper guest expectations set before a guest’s arrival, you […]
In this episode, Suite Spot host Ryan Embree sits down with TMG Director of Product – Respond & Resolve™, Jackie Avery, to discuss the top 5 guest sentiment trends of 2023. It has become an annual tradition to take a look back each year and analyze which guest sentiment tags were mentioned the most and […]
The next episode of TMG Hospitality Trailblazers sees Charles Oswald, President and CEO of Aperture Hotels, taking center stage on the Suite Spot podcast. In this installment, viewers will get a clear breakdown of what makes Aperture Hotels so unique and a one-of-a-kind hotel brand, along with a plethora of information covering some of the […]
Creating captivating social media content through the use of engaging videos is the standard now for hotels. Travelers are using dynamic media to influence their booking decisions and get a first-hand look at what the guest experience is like at hotel properties. Social videos are versatile and give guests valuable information before they check-in, whether […]
In this year-in-review episode, podcast host Ryan Embree has a meaningful conversation with Travel Media Group President, Dana Singer, to go over some of the most significant innovations and milestones that took place in 2023 for TMG and what exciting developments hoteliers can look forward to from TMG in the new year. With hotels and […]
The year would not be complete without one more incredible virtual event to end off on. This webinar will cover the following topics, including: Business Travel AI & Technology in Hospitality Reputation Trends in the Industry Social Media Platforms to Prioritize in 2024 These are intentionally selected to position your hotel properties to capture more […]
As we begin setting our sights on the new year, we want to take a moment to recognize the exciting innovations and achievements Travel Media Group has reached in 2023. Our accomplishments are the result of the incredible work and dedication emitted every day by our TMG team and the commitment to meeting our partners’ […]
The Suite Spot: Spotlight series is back with another one-of-a-kind episode that welcomes special guest, Christopher Calabrese, General Manager & VP of the Marriott Cancun Collection! Podcast host and TMG Marketing Director, Ryan Embree sits down with Christopher to showcase the newly renovated Marriott: Cancun, an All-Inclusive Resort, and what exciting new amenities, views, dining […]
Why Is It Important to Respond to Guest Reviews? As a hotelier, do you find yourself wondering why you should even bother responding to guest feedback? After all, you’re busy attending to the guests that are currently on your property and don’t have time to give attention to guests that have already left. However, what […]
The busy fall season saw interesting travel trends and enormous amounts of guest feedback this year. Travelers were putting on display how they felt about their hotel visits this autumn by sharing their experiences across numerous review sites for hoteliers. We went ahead and analyzed over 10 million pieces of guest sentiment from 23 of […]
It’s time to catch up on the state of the hotel industry with special guest Chip Rogers, President and CEO of the AHLA! Ryan and Chip have important conversations around some of the most pressing and relevant current events happening in hospitality and give hoteliers key insights into how staying in touch with these developments […]
Join Suite Spot host, Ryan Embree as he welcomes TMG Hospitality Traiblazer, Oliver Winter, to the podcast. Oliver is the founder and CEO of a&o Hostels which is the largest independent hostel chain in Europe! These two discuss the hostel experience, a&o’s commitment to green initiatives and sustainability, and the resurgence of the solo traveler. […]
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