Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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It’s no secret that hotels are working to take back bookings from OTAs. After all, OTAs charge commissions on each booking and OTA bookings don’t rely on hotel brand loyalty. In addition, OTAs control the guest information, preventing hotels from being able to advertise to guests and encourage repeat visits. Still, in many ways, OTAs […]
This is one of the most common questions we receive from hoteliers. Sometimes, a GM or owner will disagree with the content of a review. After all, there are two sides to every story. So, can you get a bad hotel review removed from TripAdvisor? The short answer: only sometimes. TripAdvisor will remove a bad […]
Get Connected with User-Generated Content User-generated content, which is content posted organically by users on social media websites about brands or products, is the newest trend that marketers use to grow engagement for their brands. So, what is it and how can you benefit from adding UGC to your hotel marketing plan? In this white […]
All hoteliers know that TripAdvisor is important to guest acquisition. In fact, 83% of travelers are more confident in their booking decisions thanks to TripAdvisor reviews1. How do you stand out from your local competition? Earn TripAdvisor Awards to Get the Most Out of Your Business Listing 65% of people who use TripAdvisor are […]
The Essential Amenity to Attract Guests: Hotel Wi-Fi Hot breakfast, fitness centers, airport shuttles, premium cable. There are a lot of amenities that are important to guests but at a cost to hotel owners. The decision of which amenities to provide is a balance of overall expense versus guest acquisition and satisfaction. While it’s understandable […]
The Travel Media Group product development team is excited to announce a new update to our reputation management dashboard. Our competitor reputation tracking is completely redesigned and better than ever. Customers have 24/7 access to TMG OneView™, an industry-leading platform which will now show lifetime review data for your hotel and the competition.
No matter the form of transportation or the season of travel, U.S. travelers are planning, booking and experiencing their trips with their mobile devices. A handheld smartphone combines essential tools; it’s a pocket travel agent, map and GPS system, and search engine. So, it’s no surprise that some of the most relevant insight in traveler […]
Understanding Social Media’s Role in Traveler Search Behavior Social media users are leaving behind traditional search in favor of social media search, making controlling these pages as important as updating your Google business information. Social networks like Twitter and Facebook are continually updating their news feeds with content that provides value to travelers, and travelers […]
Spring break may have given you a taste of the crowds to come, and now is the time to make sure your pool deck is in tip-top shape for the summer rush. Pools can be instrumental in a guest’s buying decision and can be just as important to the overall guest experience as a room. […]
Social Media offers a unique opportunity for hotels to connect with travelers before, during and after their stay. When it comes to posting content that consumers love, beach hotels have a lot of options. Travelers dream of beach vacations year-round, so it’s easy for hoteliers to appeal to them on social media. Here are […]
Use Twitter Analytics to Interpret Followers and Activity Did you know that Twitter analytics are easy to access without the need of an external tool? It is easy for any hotelier or business owner to access Twitter engagement and impression statistics, audience insights, and individual Tweet performance. Using this information, you can create content that […]
How can you help travelers find your hotel online without losing significant profit to OTA fees? Learn how to improve your property’s digital presence to increase your revenue with smart hotel marketing strategies and effective online advertising. Marketing your hotel follows three stages: reaching travelers, turning travelers into guests, and connecting with guests during and […]
Get the Most Out of Your Hotel Marketing Solutions When a hotel chooses to partner with Travel Media Group, we see it as a win-win. We define our success by the success of the hotel, and we seek to find the best solutions to help with each property. Once a property manager or owner signs […]
What is Rate Parity? Hotel rate parity refers to the same rates being provided for the same hotel room across all websites. This protects OTAs from being undercut by their competitors in the online marketplace. Rate parity provides consumers the confidence that regardless of which website they prefer to book on, they are still getting […]
Online Reviews Impact Bookings Before they book, travelers research word-of-mouth recommendations from thousands of people through online hotel review websites like TripAdvisor, Yelp, and OTA websites. Nearly 9 out of 10 travelers say that reviews are influential when deciding where to book. Are you doing everything you can to win over travelers who are reading online […]
One of the most important factors to travelers when choosing where to stay is budget. However, as any hotelier that has responded to reviews can tell you, often guests expect accommodations and service above the rate they’re getting. It is possible to cater to the elevated tastes of modern travelers while keeping prices low, resulting […]
Answering phones, checking in guests, managing housekeeping – there are lots of tasks at a hotel that need to be completed at a hotel as they come in. Because of this, some items that are less urgent can be put on the back burner, such as responding to hotel reviews online. Research shows responding to […]
If you’re new to the hotel industry or simply researching ways to improve your hotel’s occupancy, you’ve probably begun to see the term “RevPAR.” In this post, we will share how RevPAR is calculated and how Travel Media Group solutions allow you to use this information to fill empty rooms and increase revenue. What is […]
The new year is upon us, which means it’s the perfect time to set your 2017 business goals and plan how to achieve them. To help set you up for success in the upcoming year, we’ve compiled our most popular articles with the information and tips you need to know to best market your hotel […]
[Updated July 16, 2018] All businesses face a special set of challenges when making decisions about managing social media accounts. Who should be posting? How long should they spend doing this? Hoteliers must decide if social media responsibilities will be delegated among the already busy front-of-house staff, if an in-house employee will be hired to […]
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