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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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No matter the form of transportation or the season of travel, U.S. travelers are planning, booking and experiencing their trips with their mobile devices. A handheld smartphone combines essential tools; it’s a pocket travel agent, map and GPS system, and search engine. So, it’s no surprise that some of the most relevant insight in traveler […]
Understanding Social Media’s Role in Traveler Search Behavior Social media users are leaving behind traditional search in favor of social media search, making controlling these pages as important as updating your Google business information. Social networks like Twitter and Facebook are continually updating their news feeds with content that provides value to travelers, and travelers […]
Spring break may have given you a taste of the crowds to come, and now is the time to make sure your pool deck is in tip-top shape for the summer rush. Pools can be instrumental in a guest’s buying decision and can be just as important to the overall guest experience as a room. […]
Social Media offers a unique opportunity for hotels to connect with travelers before, during and after their stay. When it comes to posting content that consumers love, beach hotels have a lot of options. Travelers dream of beach vacations year-round, so it’s easy for hoteliers to appeal to them on social media. Here are […]
Use Twitter Analytics to Interpret Followers and Activity Did you know that Twitter analytics are easy to access without the need of an external tool? It is easy for any hotelier or business owner to access Twitter engagement and impression statistics, audience insights, and individual Tweet performance. Using this information, you can create content that […]
How can you help travelers find your hotel online without losing significant profit to OTA fees? Learn how to improve your property’s digital presence to increase your revenue with smart hotel marketing strategies and effective online advertising. Marketing your hotel follows three stages: reaching travelers, turning travelers into guests, and connecting with guests during and […]
Get the Most Out of Your Hotel Marketing Solutions When a hotel chooses to partner with Travel Media Group, we see it as a win-win. We define our success by the success of the hotel, and we seek to find the best solutions to help with each property. Once a property manager or owner signs […]
What is Rate Parity? Hotel rate parity refers to the same rates being provided for the same hotel room across all websites. This protects OTAs from being undercut by their competitors in the online marketplace. Rate parity provides consumers the confidence that regardless of which website they prefer to book on, they are still getting […]
Online Reviews Impact Bookings Before they book, travelers research word-of-mouth recommendations from thousands of people through online hotel review websites like TripAdvisor, Yelp, and OTA websites. Nearly 9 out of 10 travelers say that reviews are influential when deciding where to book. Are you doing everything you can to win over travelers who are reading online […]
One of the most important factors to travelers when choosing where to stay is budget. However, as any hotelier that has responded to reviews can tell you, often guests expect accommodations and service above the rate they’re getting. It is possible to cater to the elevated tastes of modern travelers while keeping prices low, resulting […]
Answering phones, checking in guests, managing housekeeping – there are lots of tasks at a hotel that need to be completed at a hotel as they come in. Because of this, some items that are less urgent can be put on the back burner, such as responding to hotel reviews online. Research shows responding to […]
If you’re new to the hotel industry or simply researching ways to improve your hotel’s occupancy, you’ve probably begun to see the term “RevPAR.” In this post, we will share how RevPAR is calculated and how Travel Media Group solutions allow you to use this information to fill empty rooms and increase revenue. What is […]
The new year is upon us, which means it’s the perfect time to set your 2017 business goals and plan how to achieve them. To help set you up for success in the upcoming year, we’ve compiled our most popular articles with the information and tips you need to know to best market your hotel […]
[Updated July 16, 2018] All businesses face a special set of challenges when making decisions about managing social media accounts. Who should be posting? How long should they spend doing this? Hoteliers must decide if social media responsibilities will be delegated among the already busy front-of-house staff, if an in-house employee will be hired to […]
If you search on Google for your hotel business name, you’ll find that your own website has a lot of competition. OTAs like Booking, Expedia, and Travelocity take most of the first page. Review websites TripAdvisor, Yelp, and FourSquare are often at the top. Google will also display maps, reviews, amenities, and lots of other […]
From keeping things runnings smoothly in your hotel to building up an online presence, there are a lot of moving parts that contribute to your property’s success. Do you know which strategies are making the most impact? If you haven’t audited your marketing efforts or if you don’t have a defined marketing plan, then it’s […]
Some people might think that it would be pretty simple to come up with content to post on social media when you work in the hospitality industry - after all, who doesn’t love to travel? Those who work on actually curating content for a hotel social media account for economy hotels know that it’s not […]
When you don’t have a social media team on-staff, creating enough content to fill your social media feed can be tough. Luckily, there is a wealth of user-generated media being shared publicly by travelers that you can tap into on Instagram. For some brands, there’s a wealth of user-generated content (UGC) being shared from their […]
YouTube is a powerhouse that keeps growing, allowing video posters to reach more and more purchasing consumers. In 2015, time spent on YouTube went up 74% and the amount of people watching YouTube on their TV more than doubled. That means people watching YouTube videos aren’t just seeing snippets on their phones - instead, cord-cutters […]
Technology and Hospitality News Update While the new iPhone generally dominated September talks about technology, Apple is far from the only company launching new products this fall. Learn about how you can become a Best Western hotel without the Best Western brand, Google’s new travel app, and Snapchat’s foray into wearables.
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