Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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In 2017, we continued to share news and resources to help people market their hotels online. Last year, the focus was on TripAdvisor reviews and improving social media channels. This year, we see more hoteliers taking an analytical dive into their strategies to positively impact revenue. Here are our five most popular hotel marketing articles […]
Hoteliers have ample opportunities to reduce waste and help the environment. Here are a few reasons to promote green initiatives, along with some ideas to get you started. Why Should My Hotel Go Green? Going green is not only a trendy thing to do, but it’s also a major component of corporate strategy. Corporate social […]
What Extended Stay Hotels Should Post Online It can be hard to keep creating fresh content to market your hotel. From website copy and blog updates to social media and promotions, there are a lot of places you need to be posting. For hotels, the buying journey can be anywhere from hours to months […]
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. However, the line between review websites and social media platforms is blurring. Reviews on social media are potentially even more influential than TripAdvisor reviews. The reviews posted on Facebook are highly visible, especially to people who are […]
No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence or allegations of sexual assault are raised at their property? In a November 1, 2017 announcement from TripAdvisor, the company stated that they would provide […]
Free eBook downloads to help you set up, optimize, and succeed at using Pinterest for your hotel. Pinterest is much more than just a dream board. 93% of Pinterest users (known as Pinners) use Pinterest to plan out future purchases. One huge difference between Pinterest and other social networks is brand engagement. According to Censuswide, […]
More hotel brands are following the lead of IHG and mandating that hotels must respond to their reviews (particularly negative ones) within 48 – 72 hours after they are received. How can hoteliers keep up with this pace? When your hotel brand requires review responses quickly to every review, there are strategies hoteliers must have […]
For many hotels, their website only consists of the page their hotel brand gives to them. However, it is important to have a website independent of the brand.com page. On a brand website, your hotel is competing with every other nearby hotel in your brand. Also, it can be hard to have control over […]
According to TripAdvisor, 60% of travelers say that free breakfast is the most influential amenity when booking a hotel. Offering free breakfast isn’t just a great way to get guests in the door. Those who enjoy waking up to your hotel’s breakfast are likely to remember it for future trips or share what they love […]
Capitalize on New Travel Trends When communicating with your customer, are you still thinking in terms of business and leisure? Family vacation and professional conferences? It’s time to move ahead and understand new travel trends beyond business and leisure. Leading the charge past the binary travel categories of business and leisure are the millennial age […]
Why Should Hotels Have a Blog? A blog provides helpful information to travelers making booking decisions. Plus, blog content also helps Google and other search engines find your website. Find out more below.
Boost Your Hotel Marketing Strategy with These Blog Ideas When faced with a blank blog page, it can be intimidating to come up with content. By making a content plan ahead of time, you can craft blog posts to attract travelers and build [itg-tooltip href=”%20http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>Search Engine Optimization</p><br/><p><em>Click to read more.</em></p>”]SEO[/itg-tooltip]. Blog content serves […]
How do I start a new TripAdvisor business listing? Many hoteliers ask us how they can get a new TripAdvisor business listing. They aren’t happy with their existing profile and the reviews on it and want to completely erase the past and start fresh. It can be frustrating to have a profile bogged down with […]
Do you ever just want to delete your hotel from TripAdvisor? Occasionally, a business owner feels that the number of bad reviews they have received is too detrimental to their hotel. Or, they just don’t have time to respond to the reviews. Especially when it comes to 1- and 2-star hotels, it can seem like […]
It’s no secret that hotels are working to take back bookings from OTAs. After all, OTAs charge commissions on each booking and OTA bookings don’t rely on hotel brand loyalty. In addition, OTAs control the guest information, preventing hotels from being able to advertise to guests and encourage repeat visits. Still, in many ways, OTAs […]
This is one of the most common questions we receive from hoteliers. Sometimes, a GM or owner will disagree with the content of a review. After all, there are two sides to every story. So, can you get a bad hotel review removed from TripAdvisor? The short answer: only sometimes. TripAdvisor will remove a bad […]
Get Connected with User-Generated Content User-generated content, which is content posted organically by users on social media websites about brands or products, is the newest trend that marketers use to grow engagement for their brands. So, what is it and how can you benefit from adding UGC to your hotel marketing plan? In this white […]
All hoteliers know that TripAdvisor is important to guest acquisition. In fact, 83% of travelers are more confident in their booking decisions thanks to TripAdvisor reviews1. How do you stand out from your local competition? Earn TripAdvisor Awards to Get the Most Out of Your Business Listing 65% of people who use TripAdvisor are […]
The Essential Amenity to Attract Guests: Hotel Wi-Fi Hot breakfast, fitness centers, airport shuttles, premium cable. There are a lot of amenities that are important to guests but at a cost to hotel owners. The decision of which amenities to provide is a balance of overall expense versus guest acquisition and satisfaction. While it’s understandable […]
The Travel Media Group product development team is excited to announce a new update to our reputation management dashboard. Our competitor reputation tracking is completely redesigned and better than ever. Customers have 24/7 access to TMG OneView™, an industry-leading platform which will now show lifetime review data for your hotel and the competition.
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