Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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How is your hotel’s story being written? Many travelers make a booking decision based entirely on what others are saying about your hotel. Today, hoteliers are no longer in complete control of who tells their story. Guests are posting to review sites and social media, corporate brands are publishing their own content, and OTAs make […]
How to respond when customers call you out online Today, a customer who has a complaint will often turn to social media to get their voice heard. Whether they had a bad service experience or what they received did not match their expectations, it is not uncommon for people to turn to Facebook and Twitter […]
[Updated 1/29/2024] Whether you gush over Valentine’s Day or think of it as just a “greeting card holiday,” February 14 is a day where companies can share the love to attract more business. Hotel owners and GMs can share a little sweetness on social media to show guests and employees extra appreciation and to encourage […]
[Updated March 1, 2021] In the day-to-day operations of your hotel, it can be hard to focus on the bigger picture of what needs to be done to set your hotel up for success. That’s why so many hoteliers enjoy attending hospitality trade shows and conferences. It’s a time to step away from your business, […]
When trying to improve your hotel’s occupancy, you know it’s important to use multiple channels to attract guests. A hotel can expect a certain percentage of direct bookings and OTA reservations. But what can you do to fill remaining vacant rooms? While there are many websites to help travelers plan ahead, many still choose to […]
Tips for Brands to Use Social Media at the Local Property Level Today, digital marketers are most focused on one thing: engagement. Getting people to see, interact with, and post about your brand on social media are among the top goals for businesses. The more people that engage with your brand, the more visibility you […]
In 2017, we continued to share news and resources to help people market their hotels online. Last year, the focus was on TripAdvisor reviews and improving social media channels. This year, we see more hoteliers taking an analytical dive into their strategies to positively impact revenue. Here are our five most popular hotel marketing articles […]
Hoteliers have ample opportunities to reduce waste and help the environment. Here are a few reasons to promote green initiatives, along with some ideas to get you started. Why Should My Hotel Go Green? Going green is not only a trendy thing to do, but it’s also a major component of corporate strategy. Corporate social […]
What Extended Stay Hotels Should Post Online It can be hard to keep creating fresh content to market your hotel. From website copy and blog updates to social media and promotions, there are a lot of places you need to be posting. For hotels, the buying journey can be anywhere from hours to months […]
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. However, the line between review websites and social media platforms is blurring. Reviews on social media are potentially even more influential than TripAdvisor reviews. The reviews posted on Facebook are highly visible, especially to people who are […]
No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence or allegations of sexual assault are raised at their property? In a November 1, 2017 announcement from TripAdvisor, the company stated that they would provide […]
Free eBook downloads to help you set up, optimize, and succeed at using Pinterest for your hotel. Pinterest is much more than just a dream board. 93% of Pinterest users (known as Pinners) use Pinterest to plan out future purchases. One huge difference between Pinterest and other social networks is brand engagement. According to Censuswide, […]
More hotel brands are following the lead of IHG and mandating that hotels must respond to their reviews (particularly negative ones) within 48 – 72 hours after they are received. How can hoteliers keep up with this pace? When your hotel brand requires review responses quickly to every review, there are strategies hoteliers must have […]
For many hotels, their website only consists of the page their hotel brand gives to them. However, it is important to have a website independent of the brand.com page. On a brand website, your hotel is competing with every other nearby hotel in your brand. Also, it can be hard to have control over […]
According to TripAdvisor, 60% of travelers say that free breakfast is the most influential amenity when booking a hotel. Offering free breakfast isn’t just a great way to get guests in the door. Those who enjoy waking up to your hotel’s breakfast are likely to remember it for future trips or share what they love […]
Capitalize on New Travel Trends When communicating with your customer, are you still thinking in terms of business and leisure? Family vacation and professional conferences? It’s time to move ahead and understand new travel trends beyond business and leisure. Leading the charge past the binary travel categories of business and leisure are the millennial age […]
Why Should Hotels Have a Blog? A blog provides helpful information to travelers making booking decisions. Plus, blog content also helps Google and other search engines find your website. Find out more below.
Boost Your Hotel Marketing Strategy with These Blog Ideas When faced with a blank blog page, it can be intimidating to come up with content. By making a content plan ahead of time, you can craft blog posts to attract travelers and build [itg-tooltip href=”%20http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>Search Engine Optimization</p><br/><p><em>Click to read more.</em></p>”]SEO[/itg-tooltip]. Blog content serves […]
How do I start a new TripAdvisor business listing? Many hoteliers ask us how they can get a new TripAdvisor business listing. They aren’t happy with their existing profile and the reviews on it and want to completely erase the past and start fresh. It can be frustrating to have a profile bogged down with […]
Do you ever just want to delete your hotel from TripAdvisor? Occasionally, a business owner feels that the number of bad reviews they have received is too detrimental to their hotel. Or, they just don’t have time to respond to the reviews. Especially when it comes to 1- and 2-star hotels, it can seem like […]
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