Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Social Media Post Ideas for Hotels Near Recreational Destinations Travelers come from all over the country to visit recreation destinations to experience nature and get outdoors. According to the Adventure Travel Trade Association, between 2009 and 2013, adventure travel rose by 65%. Use your hotel’s social media to promote your prime adventure location can be […]
Trends in search are constantly evolving. Today, people are getting more and more used to using voice search from their mobile phones and smart devices to complete tasks and research information. According to Google, 20% of searches in the Google app are completed with voice. We’ll share how you can optimize your hotel website to […]
Each year, review websites have more and more influence on how people make booking decisions. According to Travel Weekly, guests are also finding online reviews to be more credible than before. Online reviews have a definite impact on how travelers see hotels online and where they decide to stay. On TripAdvisor, the competition can be […]
Understanding What Guests Really Want With the number of online reviews from OTAs, TripAdvisor, and social media, it can be hard to pinpoint what exactly guests want. One guest might not enjoy the breakfast, while another gripes about the decor. On the flip side, it’s important to know what it is your hotel is doing […]
You’ve heard it over and over again: content is king. But in the world of online marketing, rules can change fast. Today, content isn’t king – it’s everything. When someone is planning a trip, they seek out the experiences of the people they trust. Recommendations from friends and family are still the most trusted form […]
Many of our hoteliers have been in the business for a long time, and they’ll all agree: the day-to-day operations are wildly different than just ten years ago. While a GM, in essence, is still doing the same job as before – juggling tasks to meet goals at the hotel – how they do it has […]
There is no argument that TripAdvisor is important in many traveler decisions. According to TripAdvisor, 79% of their users will read at least 6-12 TripAdvisor reviews before choosing a hotel.1 While TripAdvisor reviews are influential to its 455 million monthly active visitors, TripAdvisor is far from the only review website on the market.2
TripAdvisor recently announced to hoteliers that it would be changing the way website visitors browse accommodations. Currently, visiting TripAdvisor.com results in a default option to search for hotels in a city. Users can click the Vacation Rentals tab to find B&Bs and rentals, as seen below. Options under the Vacation Rentals tab vary by location, […]
(MAITLAND, Fla.) Travel Media Group announced today a new solution for hoteliers to respond and interact with guest content online. The announcement of the OneView platform came at the Asian-American Hotel Owners Association (AAHOA) Convention in National Harbor, MD.
TripAdvisor is shaking up their accommodation listings with some big changes that are having a serious effect on hoteliers. In the last two weeks, we have been watching an update to the ranking algorithm. This change is already majorly impacting many hotels across the country. According to TripAdvisor, review quality, quantity, and recency are key […]
Uncovering the Secret ROI of Social Media One of the most common questions we are asked is about how much ROI a hotel can expect from social media. This is a complicated question to answer. It’s easy to track certain actions, such as boosting a post that resulted in a click to a Book Now […]
Travelers don’t use a single resource to make their booking decision. While they may begin their search on a brand website or OTA, there are many more steps between discovering a hotel and making a reservation. According to Google, 24% of people started researching hotels weeks before purchase and 17% started researching months ahead of […]
[Updated March 1, 2021] When you own a hotel, it’s important to use every tool you can to help the success of your property. Joining a hospitality association has many benefits, including providing ongoing development and training, updating you on news and alerts, and lobbying on your behalf. Here are some of the top hospitality […]
Search engine optimization is key to helping your hotel marketing plan in order to be found by travelers online. Maybe you’ve started a social media presence, optimized your website, or are working on gaining more reviews to help boost you in search results. But have you optimized your local listings?
How is your hotel’s story being written? Many travelers make a booking decision based entirely on what others are saying about your hotel. Today, hoteliers are no longer in complete control of who tells their story. Guests are posting to review sites and social media, corporate brands are publishing their own content, and OTAs make […]
How to respond when customers call you out online Today, a customer who has a complaint will often turn to social media to get their voice heard. Whether they had a bad service experience or what they received did not match their expectations, it is not uncommon for people to turn to Facebook and Twitter […]
[Updated 1/29/2024] Whether you gush over Valentine’s Day or think of it as just a “greeting card holiday,” February 14 is a day where companies can share the love to attract more business. Hotel owners and GMs can share a little sweetness on social media to show guests and employees extra appreciation and to encourage […]
[Updated March 1, 2021] In the day-to-day operations of your hotel, it can be hard to focus on the bigger picture of what needs to be done to set your hotel up for success. That’s why so many hoteliers enjoy attending hospitality trade shows and conferences. It’s a time to step away from your business, […]
When trying to improve your hotel’s occupancy, you know it’s important to use multiple channels to attract guests. A hotel can expect a certain percentage of direct bookings and OTA reservations. But what can you do to fill remaining vacant rooms? While there are many websites to help travelers plan ahead, many still choose to […]
Tips for Brands to Use Social Media at the Local Property Level Today, digital marketers are most focused on one thing: engagement. Getting people to see, interact with, and post about your brand on social media are among the top goals for businesses. The more people that engage with your brand, the more visibility you […]
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