Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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In this episode of Suite Spot, we take a look at the state of the hotel industry. With an incredible streak of 100+ months of RevPAR growth, it’s a great time to reinvest in your hotel. Here are 5 ways you can reinvest in your property for a prosperous future.
TripAdvisor for More than Just Reviews TripAdvisor will no longer be just for reviews. It was announced that the site will soon be launching a new social media platform to compete with the likes of Facebook, Pinterest, and Instagram. With 20 million unique visitors a day, travelers may soon be spending much more time on […]
In today’s hotel ecosystem, content is sprouting up everywhere online. The majority of the information posted online about your property comes from travelers. According to TripAdvisor, over 270 reviews are submitted per minute as of 2017. Those reviews, along with hundreds of social media posts, represent seeds of opportunity for hoteliers.
In this episode of Suite Spot, we take a look at what it takes to manage and run a successful social media marketing strategy in today’s hotel industry. Priscilla Osorio, Social Media Analyst at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to tailor social media content to create an engaging and effective social media campaign.
In today’s hotel industry, checking online reviews has become a daily task in the operations of the modern day hotelier. However, more often than not, hoteliers are asking the wrong questions in regards to their ranking on these sites. They ask, “who is ranked higher than me?” and “who is ranked below me?” Many feel that […]
In this episode of Suite Spot, we discuss guest feedback and the ways today’s hoteliers are leveraging this information to better their businesses. Senior Digital Marketing Specialist Brittany Hill joins Ryan Embree to share best practices on how to obtain feedback from guests and how to leverage it.
In this episode of Suite Spot, we uncover which processes hoteliers can put in place to impact their reputation. Host Ryan Embree is joined by Jason Lee to discuss how at the heart of the matter, it’s still all about service.
Amber Wojcek, content manager at Travel Media Group, joins host Ryan Embree to study the impact of voice search in the industry and where it might be heading. We provide tips on how hotels can optimize their websites for voice search and share best practices on voice search traffic conversion.
For hoteliers, a website is the lifeblood of your marketing strategy. It is the most effective way of communicating about your hotel to a traveler, and the best source of information for someone making a booking decision. A visit to your website could be the first time a potential guest will interact with your […]
Diane and Edwin share, from a marketing perspective, what advantages and disadvantages independent hoteliers face in comparison to a branded property. They give different recommendations on how an independent hotel can best share its story to travelers.
In this episode of Suite Spot, we reflect on the recent changes to the TripAdvisor algorithm. Host Ryan Embree is joined by guest Patrick O’Brien, Digital Product Manager and head of the reputation solutions at Travel Media Group.
There is a lot of value in having a standalone website for your hotel. Hotel brands create listings for their hotels, but they aren’t the best way to publicize your hotel. Unlike brand websites and OTAs, on vanity websites, there aren’t competitors on the page vying for your bookings. You have more control over your […]
Increase Occupancy by Targeting Last-Minute Travelers. For families planning to travel, 79% are planning an “old-fashioned road trip,” according to AAA. When families pack up the car and hit the road, there are a number of choices ahead of them. How do they pick where to stop for breaks, lunch, and the night? In this […]
In this special edition episode of Suite Spot, we discuss the recent 2018 HITEC conference in Houston, TX. This episode serves as a great technology blueprint for the modern-day hotelier.
For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily Pinterest users say that Pinterest is their go-to source of information while travel planning. Pinterest users create Boards both to plan upcoming trips and to save inspiration for future travel. Recent research […]
Instagram has launched its newest app, IGTV (Instagram TV). IGTV is a platform to share videos with friends and followers that are longer than the 60-second videos allowed in the Instagram feed. Just as Instagram Stories came to be a strong competitor for Snapchat, we expect IGTV to be a contender for YouTube’s audience and […]
In this episode of Suite Spot, we examine the growing impact of vacation rentals and private accommodations on today’s hotel industry. Host Ryan Embree is joined by guest Amber Wojcek, Marketing Coordinator at Travel Media Group and author of many of our blogs and white papers.
In the first episode of Suite Spot, we explore the state of millennial travel. Host Ryan Embree is joined by guest Anne Sandoval, Marketing Director at Travel Media Group and adjunct instructor of Social Media at UCF.
A Behind-the-Scenes Look at Hospitality’s First Content Management System When we talk with hoteliers, one of their biggest concerns is how much time they have to spend behind a computer instead of working hands-on at the property. Both customers and brands expect timely responses to hotel reviews and online posts. Plus, with OTAs, social media, […]
You’ve taken the first step to controlling your message online. Your website is built and live on the internet. Now what? A hotel website provides a central place for web visitors to learn more about your business and make a direct booking. In this white paper, we explain how hoteliers can optimize their hotel website […]
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