Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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OTA fees can take a substantial chunk out of your hotel’s revenue. In fact, PhoCusWright estimates that OTA market share will reach 41% by 2020. While some amount of OTA booking is unavoidable, there certainly are ways to combat the fees and bring guests directly to your hotel website. Promote Your Hotel & Increase Online […]
Competition is looming for hotels with the rise of other hospitality sites like Airbnb and VRBO. While those sites have increased in popularity, we’re going to show you how to direct travelers right to your hotel’s booking engine. The ultimate goal of a hotelier is to get as many direct, commission-free bookings as possible. […]
When hoteliers hear “eco-friendly” or “sustainable,” they typically think “too expensive” or “too difficult.” In this post, we’re going to prove that wrong. In fact, there’s a good chance that eco-friendly products are more reasonable than you think. Plus, practicing sustainability can benefit your hotel and its guests, so there’s a lot to gain from […]
[Updated 1/13/2020] A website is a vital piece of any business’ success. But unlike most other businesses, hotels are often provided a website when they choose a brand to be a part of. They must then decide if they will use only the brand website for publicity or if they want to create a vanity […]
In this episode of Suite Spot, we speak to the unbelievable prosperity that the hotel industry is currently experiencing while preparing hoteliers for a time where revenue growth might slow. Host Ryan Embree teams up with Director of Marketing Anne Sandoval to brainstorm ideas and ways to reach new guest segments to insulate your revenue […]
In this episode of Suite Spot, we discuss one of the fastest growing and most popular social media platforms in 2019, Instagram. On the heels of another exciting innovation from Travel Media Group’s product development team, we introduce the addition of Instagram for hoteliers as a part of our social media solution. Host, Ryan Embree, […]
Travelers are not shy about calling out hotels online by name, and it’s important to make a plan before a complaint becomes a crisis. Evolution of Traveler Feedback Nowadays, when one thinks about traveler feedback, they immediately think of TripAdvisor. However, TripAdvisor wasn’t where the birth of travel feedback occurred. It dates all the […]
The knowledge of understanding hotel ADR is information that every hotelier should possess. In this post, we discuss what your ADR is, why it is important, and how you can improve it. What Is Hotel ADR? A hotel’s ADR, Average Daily Rate, is the measure of the average rate paid per room that’s occupied at […]
On this special edition of Suite Spot, we host our first remote guest Pat Kobela, Regional Director of Sales at Chartwell Hotels. Ryan Embree interviews Pat as she shares some insights and best practices from her years of experience in the hotel industry. Ryan and Pat trade thoughts on what makes a successful sales and […]
According to a recent Skift article, Google has changed the game for travelers experiences when it comes to booking hotels. They have secretly released a fully-functional destination site. The new site provides room availability and booking links to your website and OTAs. The good news is this update is expected to help generate bookings through your […]
Creating and maintaining a hotel website can be very exciting. It’s a major way of getting your hotel out there for travelers to book with you. However, in order to reach out to all travelers, your website should provide accessible tools in order to maximize the usability of your website. As a whole, your hotel […]
Getting Started As spring approaches, you should plan ahead for the busy season to come. The process of making property improvements may seem like a daunting task, but they’re fairly reasonable to achieve when planning in advance. A good place to start is by making sure you have quality amenities and staff to offer an […]
In this episode of Suite Spot, we explore the exciting, recent announcement of Travel Media Group’s newest solution: Custom Social. Joey Schuster, Product Development Manager, joins host Ryan Embree to share all the exciting features and benefits of this new solution. Ryan and Joey discuss the benefits of having a social media strategy in 2019 […]
Managing marketing strategies for multiple properties can be demanding in many ways. It’s essential to develop great marketing tactics with a plan to implement them across your entire portfolio. If left to their own devices, you risk seeing a decline in both revenue and occupancy throughout all of your hotels. With social media activity […]
Are you looking for a marketing partner to help improve guest experiences and increase your number of bookings? In this post, we’ll identify key points that hoteliers should consider when selecting a marketing vendor. Hospitality Experience To start, choose a partner that has solutions tailored to the hospitality industry. There are definitely many marketing […]
In this episode of Suite Spot, we go behind the scenes with the client support department at Travel Media Group. Host Ryan Embree visits with Aislynn Roberts, Client Support Team Lead, to discuss all the vital work that she and the client support team do to help enhance the digital programs of our hotel partners. […]
Reinventing your hotel’s dining area is an exciting step toward improving your hotel’s guest experience. There are a number of ways that hoteliers can boost their dining environment. Revamping dining areas can improve guest experiences, positively impact reviews, and increase future occupancy. Know your Budget First, you must have an idea of how much […]
Every public review online paints a picture of your hotel in the eyes of prospective travelers. But how do you make sure it is the image that you want your customers to see? In this webinar we will reveal what travelers really see when researching your hotel online and how to make sure your […]
In this episode of Suite Spot, we combat one of the biggest problems facing hoteliers in 2019: recruiting and hiring quality hotel employees. In the What’s News segment, host Ryan Embree, shares some recent unemployment statistics as well as a survey of what experts in the hospitality industry feel the hotel industry needs to do […]
Trade Shows are a great place to acquire awesome ideas that can help elevate your hotel’s brand. Here’s are some top tips that will successfully guide you through your first trade-show experience. Get Educated Take advantage of any educational resources that trade shows offer on their site. First, research top hotel trade shows and […]
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