Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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It is helpful to understand why your hotel’s brand cares so much about the way you manage your hotel reviews. Your brand takes on your hotel reputation when choosing to partner with your hotel. Each guest experience at an individual property shapes the overall reputation for the hotel chain. You can either hurt or […]
Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings. In this post, we focus on defining analytics terms, why hoteliers should be informed on this subject, and how hoteliers can improve their analytics. How Can Web […]
In this episode of Suite Spot, we tackle the trending topic of vanity websites in the hotel industry. TMG Website Analyst Stephanie Courtois joins Host Ryan Embree to share best practices on how to create and optimize the perfect hotel vanity website for your property. Stephanie and Ryan cover important steps for building a hotel […]
Google hotel reviews are an impactful force in today’s hospitality industry. In fact, in 2018, Google surpassed Booking.com as the site with the most number of hotel reviews. With over 30 million hotel reviews on Google, there are simply too many for hoteliers to ignore. Hoteliers must know how to maneuver Google reviews so that […]
In this episode of Suite Spot, we discuss the growing trend of going green in the hotel industry. Priscilla Osorio, Marketing Content Manager at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to implement sustainable initiatives at your property without breaking the bank. A recent Lodging Survey conducted […]
Hospitality leader adds enterprise and white label offerings to digital marketing suite. Travel Media Group has launched enterprise digital marketing tools for hotel brands and management groups to more efficiently manage guest reviews and communication. The system displays reviews and inbound guest messages in real time, with the ability to respond, add notes, and escalate […]
OTA fees can take a substantial chunk out of your hotel’s revenue. In fact, PhoCusWright estimates that OTA market share will reach 41% by 2020. While some amount of OTA booking is unavoidable, there certainly are ways to combat the fees and bring guests directly to your hotel website. Promote Your Hotel & Increase Online […]
Competition is looming for hotels with the rise of other hospitality sites like Airbnb and VRBO. While those sites have increased in popularity, we’re going to show you how to direct travelers right to your hotel’s booking engine. The ultimate goal of a hotelier is to get as many direct, commission-free bookings as possible. […]
When hoteliers hear “eco-friendly” or “sustainable,” they typically think “too expensive” or “too difficult.” In this post, we’re going to prove that wrong. In fact, there’s a good chance that eco-friendly products are more reasonable than you think. Plus, practicing sustainability can benefit your hotel and its guests, so there’s a lot to gain from […]
[Updated 1/13/2020] A website is a vital piece of any business’ success. But unlike most other businesses, hotels are often provided a website when they choose a brand to be a part of. They must then decide if they will use only the brand website for publicity or if they want to create a vanity […]
In this episode of Suite Spot, we speak to the unbelievable prosperity that the hotel industry is currently experiencing while preparing hoteliers for a time where revenue growth might slow. Host Ryan Embree teams up with Director of Marketing Anne Sandoval to brainstorm ideas and ways to reach new guest segments to insulate your revenue […]
In this episode of Suite Spot, we discuss one of the fastest growing and most popular social media platforms in 2019, Instagram. On the heels of another exciting innovation from Travel Media Group’s product development team, we introduce the addition of Instagram for hoteliers as a part of our social media solution. Host, Ryan Embree, […]
Travelers are not shy about calling out hotels online by name, and it’s important to make a plan before a complaint becomes a crisis. Evolution of Traveler Feedback Nowadays, when one thinks about traveler feedback, they immediately think of TripAdvisor. However, TripAdvisor wasn’t where the birth of travel feedback occurred. It dates all the […]
The knowledge of understanding hotel ADR is information that every hotelier should possess. In this post, we discuss what your ADR is, why it is important, and how you can improve it. What Is Hotel ADR? A hotel’s ADR, Average Daily Rate, is the measure of the average rate paid per room that’s occupied at […]
On this special edition of Suite Spot, we host our first remote guest Pat Kobela, Regional Director of Sales at Chartwell Hotels. Ryan Embree interviews Pat as she shares some insights and best practices from her years of experience in the hotel industry. Ryan and Pat trade thoughts on what makes a successful sales and […]
According to a recent Skift article, Google has changed the game for travelers experiences when it comes to booking hotels. They have secretly released a fully-functional destination site. The new site provides room availability and booking links to your website and OTAs. The good news is this update is expected to help generate bookings through your […]
Creating and maintaining a hotel website can be very exciting. It’s a major way of getting your hotel out there for travelers to book with you. However, in order to reach out to all travelers, your website should provide accessible tools in order to maximize the usability of your website. As a whole, your hotel […]
Getting Started As spring approaches, you should plan ahead for the busy season to come. The process of making property improvements may seem like a daunting task, but they’re fairly reasonable to achieve when planning in advance. A good place to start is by making sure you have quality amenities and staff to offer an […]
In this episode of Suite Spot, we explore the exciting, recent announcement of Travel Media Group’s newest solution: Custom Social. Joey Schuster, Product Development Manager, joins host Ryan Embree to share all the exciting features and benefits of this new solution. Ryan and Joey discuss the benefits of having a social media strategy in 2019 […]
Managing marketing strategies for multiple properties can be demanding in many ways. It’s essential to develop great marketing tactics with a plan to implement them across your entire portfolio. If left to their own devices, you risk seeing a decline in both revenue and occupancy throughout all of your hotels. With social media activity […]
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