Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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There’s no doubt that the U.S. has some incredible hotels across the nation. In fact, some of them have incredible amenities that help them stand out above all other hotels. By providing a unique amenity or experience, you’ll benefit from long-term benefits of word-of-mouth referrals and social media exposure. In fact, 40% of users under […]
We all know the importance of social media in today’s business world. Most significantly, Facebook Pages serve as a place where hoteliers can convert travelers into guests. Through the use of appropriate Page edits, scheduling, cross-promotion, and engagement, hoteliers can optimize their Facebook Business Listing to reach greater audiences. Update Your Facebook Page Details First, […]
TripAdvisor plays a big role in helping hoteliers engage with guests, improve their reputation, and market their hotel. As one of the main hubs for traveler information and reviews, it should remain at the top of your priority list. 80% of travelers read 6-12 TripAdvisor reviews before booking1 In this white paper, you will […]
In this special edition episode of Suite Spot, Host Ryan Embree is joined by the head of Travel Media Group’s product and development team, Jason Lee, to share his key takeaways from the recent HITEC 2019 conference in Minneapolis. Ryan and Jason talk about all the hospitality tech innovations that were shared at the conference […]
Responding to negative reviews online is difficult. What should you say? What should you not say? Should you even respond? With the impact and importance of review response growing, it is hard to know how negative reviews should be handled. In this webinar, we offer a crash course on how to properly respond to negative […]
Independence Day is a great way for hoteliers to promote their hotel as a wonderful place for families to get together and celebrate. Whether you are hosting an event or not, we hope you take note of these top tips that will help you write more attractive content. Keep it Brief In order to be […]
Hospitality associations are a great way for hoteliers to network and stay connected to industry influencers. Hospitality associations provide educational resources, conduct trade shows and events, and advocate on behalf of their members. If you don’t know anything about them, that’s OK! In this post, we share some of the top reasons why you will […]
[Updated 5/22/2023] Hospitality is defined by Dictionary.com as “the friendly reception and treatment of guests or strangers.”1 At Travel Media Group, we believe the true definition of hospitality is inclusive: “the friendly reception and treatment of guests regardless of sexual orientation, gender identity, race, ethnicity, age, disability, socioeconomic status or appearance.” This Pride Month, we […]
As a hotel owner or manager, it’s vital to manage your online presence.This is especially true when it comes to using TripAdvisor for business. By claiming and optimizing your TripAdvisor listing, you can provide essential property details to assist travelers in making their booking decision. With access to manage your TripAdvisor listing, you can: Edit […]
In this episode of Suite Spot, we focus our attention on the bed and breakfast segment of the hospitality industry. Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne […]
Hoteliers may be surprised to learn that the most influential review distributor is not TripAdvisor or an OTA, but rather Google. In 2018, Google surpassed Booking.com as the distributor of the most hotel reviews with 30.1 million hotel reviews, a 75% increase over 2017¹. For comparison, Booking.com contributed 28.3 million reviews and TripAdvisor published 11.3 […]
Hospitality Leader Hands Off Print Advertising Division HotelCoupons.com During the second quarter of 2019, Travel Media Group transferred the operations of HotelCoupons.com and Drive the Nation to Landmark Community Newspapers, Inc. The transition was part of an initiative to realign the operations of HotelCoupons.com with other print media businesses under the shared parent company, Landmark […]
In this episode of Suite Spot, we discuss reports that Google Reviews surpassed Booking.com as the number one review distribution site. Host Ryan Embree is joined by Jason Lee to explore how Google is positioning itself in the hotel industry and what it means for individual properties moving forward. Ryan and Jason also give insight […]
With more booking options than ever, the modern day traveler’s booking journey has transformed immensely over the last decade. Consumers are more savvy and calculated when searching for lodging options online and know how to leverage the data across all platforms to make the best booking decision possible. 76% of U.S. travelers say that […]
It is helpful to understand why your hotel’s brand cares so much about the way you manage your hotel reviews. Your brand takes on your hotel reputation when choosing to partner with your hotel. Each guest experience at an individual property shapes the overall reputation for the hotel chain. You can either hurt or […]
Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings. In this post, we focus on defining analytics terms, why hoteliers should be informed on this subject, and how hoteliers can improve their analytics. How Can Web […]
In this episode of Suite Spot, we tackle the trending topic of vanity websites in the hotel industry. TMG Website Analyst Stephanie Courtois joins Host Ryan Embree to share best practices on how to create and optimize the perfect hotel vanity website for your property. Stephanie and Ryan cover important steps for building a hotel […]
Google hotel reviews are an impactful force in today’s hospitality industry. In fact, in 2018, Google surpassed Booking.com as the site with the most number of hotel reviews. With over 30 million hotel reviews on Google, there are simply too many for hoteliers to ignore. Hoteliers must know how to maneuver Google reviews so that […]
In this episode of Suite Spot, we discuss the growing trend of going green in the hotel industry. Priscilla Osorio, Marketing Content Manager at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to implement sustainable initiatives at your property without breaking the bank. A recent Lodging Survey conducted […]
Hospitality leader adds enterprise and white label offerings to digital marketing suite. Travel Media Group has launched enterprise digital marketing tools for hotel brands and management groups to more efficiently manage guest reviews and communication. The system displays reviews and inbound guest messages in real time, with the ability to respond, add notes, and escalate […]
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