Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
Use the form in the sidebar to subscribe to blog updates. Be the first to hear about hotel marketing news and tips from our experts on all things you should be doing for your hotel online.
On this special edition of Suite Spot, we welcome hotel owner, entrepreneur, consultant, and social media influencer, Rupesh Patel to the studio. Ryan and Rupesh trade thoughts on the correlation between a hotel’s online reputation and revenue success. Rupesh shares his secrets on how to increase feedback from guests and grow the number of online […]
Local events present an important opportunity for hoteliers to capture increased bookings and walk-in traffic. It’s essential to capitalize on the higher-than-usual demand for lodging, particularly when a special event falls on a weekday or in the off-season. By implementing a strategy to attract more event attendees to your hotel, you can improve occupancy and […]
For many hoteliers, responding to hotel reviews can be draining emotionally, physically and logistically. While the toll of responding to reviews may tempt hoteliers to ignore them, appropriate responses to negative reviews can help grow your business. In this blog post, we’re going to discuss the challenges of responding to reviews and how to overcome […]
Understanding Booking.com Reviews Booking.com is the second largest hotel review website, having published over 28 million reviews in 2018¹. This is particularly impressive since every review on Booking.com is verified. That means only guests who booked their trip through Booking.com are eligible to leave a review for the hotel. Each review on Booking.com has an […]
In this episode of Suite Spot, we celebrate the one year anniversary of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by the architect of OneView and VP of Product Development & Technology Jason Lee.
Vacation rental sites are rising in popularity among travelers, and it’s time for hoteliers to step up and make some changes to their marketing strategies. In this post, we’re going to show you what you should feature across your social media accounts so that your hotel stands out above vacation rentals. Spotlight Specialty Amenities First, […]
There’s no doubt that the U.S. has some incredible hotels across the nation. In fact, some of them have incredible amenities that help them stand out above all other hotels. By providing a unique amenity or experience, you’ll benefit from long-term benefits of word-of-mouth referrals and social media exposure. In fact, 40% of users under […]
We all know the importance of social media in today’s business world. Most significantly, Facebook Pages serve as a place where hoteliers can convert travelers into guests. Through the use of appropriate Page edits, scheduling, cross-promotion, and engagement, hoteliers can optimize their Facebook Business Listing to reach greater audiences. Update Your Facebook Page Details First, […]
TripAdvisor plays a big role in helping hoteliers engage with guests, improve their reputation, and market their hotel. As one of the main hubs for traveler information and reviews, it should remain at the top of your priority list. 80% of travelers read 6-12 TripAdvisor reviews before booking1 In this white paper, you will […]
In this special edition episode of Suite Spot, Host Ryan Embree is joined by the head of Travel Media Group’s product and development team, Jason Lee, to share his key takeaways from the recent HITEC 2019 conference in Minneapolis. Ryan and Jason talk about all the hospitality tech innovations that were shared at the conference […]
Responding to negative reviews online is difficult. What should you say? What should you not say? Should you even respond? With the impact and importance of review response growing, it is hard to know how negative reviews should be handled. In this webinar, we offer a crash course on how to properly respond to negative […]
Independence Day is a great way for hoteliers to promote their hotel as a wonderful place for families to get together and celebrate. Whether you are hosting an event or not, we hope you take note of these top tips that will help you write more attractive content. Keep it Brief In order to be […]
Hospitality associations are a great way for hoteliers to network and stay connected to industry influencers. Hospitality associations provide educational resources, conduct trade shows and events, and advocate on behalf of their members. If you don’t know anything about them, that’s OK! In this post, we share some of the top reasons why you will […]
[Updated 5/22/2023] Hospitality is defined by Dictionary.com as “the friendly reception and treatment of guests or strangers.”1 At Travel Media Group, we believe the true definition of hospitality is inclusive: “the friendly reception and treatment of guests regardless of sexual orientation, gender identity, race, ethnicity, age, disability, socioeconomic status or appearance.” This Pride Month, we […]
As a hotel owner or manager, it’s vital to manage your online presence.This is especially true when it comes to using TripAdvisor for business. By claiming and optimizing your TripAdvisor listing, you can provide essential property details to assist travelers in making their booking decision. With access to manage your TripAdvisor listing, you can: Edit […]
In this episode of Suite Spot, we focus our attention on the bed and breakfast segment of the hospitality industry. Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne […]
Hoteliers may be surprised to learn that the most influential review distributor is not TripAdvisor or an OTA, but rather Google. In 2018, Google surpassed Booking.com as the distributor of the most hotel reviews with 30.1 million hotel reviews, a 75% increase over 2017¹. For comparison, Booking.com contributed 28.3 million reviews and TripAdvisor published 11.3 […]
Hospitality Leader Hands Off Print Advertising Division HotelCoupons.com During the second quarter of 2019, Travel Media Group transferred the operations of HotelCoupons.com and Drive the Nation to Landmark Community Newspapers, Inc. The transition was part of an initiative to realign the operations of HotelCoupons.com with other print media businesses under the shared parent company, Landmark […]
In this episode of Suite Spot, we discuss reports that Google Reviews surpassed Booking.com as the number one review distribution site. Host Ryan Embree is joined by Jason Lee to explore how Google is positioning itself in the hotel industry and what it means for individual properties moving forward. Ryan and Jason also give insight […]
With more booking options than ever, the modern day traveler’s booking journey has transformed immensely over the last decade. Consumers are more savvy and calculated when searching for lodging options online and know how to leverage the data across all platforms to make the best booking decision possible. 76% of U.S. travelers say that […]
Marketing Resources
