Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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With travelers posting a record number of reviews online, it’s sometimes difficult for hoteliers to decipher the big picture. How do guests truly feel about your property? How can you filter through hundreds of traveler reviews and uncover the important feedback that you need to make critical decisions at your property? We will share […]
Thanksgiving kicks off the busiest travel season for Americans. With all of the retail brands vying for the attention of shoppers, it can be incredibly hard to break through the noise and reach travelers online. That’s why hoteliers should start planning their Thanksgiving social media posts and consider putting ad dollars behind those posts. So […]
In this episode of the Suite Spot, we talk about a different type of guest at your hotel: pets. Host Ryan Embree is joined by Director of Marketing and pet lover Anne Sandoval to talk creative ways to market your pet-friendly hotel to travelers.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Guest sentiment is especially important to keep in mind with regard to your guests during the holiday season that is quickly approaching. The holidays can be a very stressful time […]
Business, leisure, walk-in, extended stay: today’s travelers can fall under many different categories. But how do you determine what type of traveler fits your hotel’s needs? We’ll explore how understanding your current occupancy demographics can uncover untapped revenue potential. Discover who is staying at your hotel and more importantly, who isn’t.
In this episode of the Suite Spot, we dedicate our time to helping hoteliers navigate through major changes and transitions that happen at their properties. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss overcoming 5 major challenges that most hotels face at one time or another.
Last month, we shared the steps you need to take to get started with email marketing for your hotel. Now, we want to help you make your emails even better. We’re going to help you get your emails into inboxes, earn opens and lead to clicks and conversions. In this post, we’re going to explain […]
Hotel reviews and the star ratings that accompany them are extremely influential to future travelers. 9 out of 10 people check reviews before booking their stay, and 84% of people trust reviews as much as a personal recommendation. While many hoteliers have begun to see the importance of responding to online reviews, many still […]
In this episode of Suite Spot, Ryan Embree discusses the importance of user-generated content in the hotel industry. Ryan shares where to locate user-generated content about your hotel online and how to leverage that information to better your business. He provides best practices on how to find issues shared in user-generated content like reviews and […]
Guide to Creating Hotel Packages When prospective guests are planning their trip, they’re comparing rates and offers on OTAs, social media, and hotel websites. You need to be able to not only capture their attention but also get them to commit to booking. Whether you’re looking to capitalize on the busy holiday seasons or you […]
Twitter isn’t always on the top of hotels’ social media strategies. While guests often turn to Facebook to leave reviews and go to Instagram to share real-time photos of their stay, many hoteliers aren’t quite sure how to manage Twitter. However, it shouldn’t be ignored. According to one study, 20% of millennials turn to Twitter […]
In this episode of the Suite Spot, we help hoteliers prepare their properties for the slow season by discussing the best ways to optimize their hotel’s social media profiles. Kelly Albritton, Senior Product Analyst, joins host Ryan Embree to share insights from her experience working in Travel Media Group’s social media department.
Email can be a powerful tool for businesses. Customers want to receive promotional emails from businesses they buy from, and business owners love to see the results. From a marketing perspective, emails provide some of the best ROI on your marketing investment — up to 44% ROI. Like any advertising avenue for your hotel, the […]
In this special edition of the Suite Spot, we take a look at the Top 5 trending tags in online reviews today. Host, Ryan Embree is joined by the leader of the Travel Media Group review response team, Patrick O’Brien. Patrick and Ryan countdown each review sentiment tag, explaining what Patrick’s team looks for in […]
AD1 Global, a hospitality company managing more than 20 hotels across the Southeastern U.S., has been awarded Travel Weekly Magazine‘s Silver Magellan Award for their social media and reputation influence program entry titled “Every Guest Deserves a Response.” Travel Media Group has partnered with AD1 Global properties for years to respond to reviews, implement a post-stay […]
With the rise of Airbnb and vacation rental properties, you may be feeling the strain of trying to compete with an ever-growing market. Airbnb is the 4th-largest OTA in the accommodation market and experience-minded travelers are looking to stay in more nontraditional spaces when they travel. That’s why boutique hotels have a unique advantage over […]
Every hotel staff is made up of specialists. Housekeeping, maintenance, front desk, and GM employees each play a unique role to make your hotel operate successfully. The same is true when it comes to social media. Each social network plays a different role in the overall success of your hotel marketing strategy. Just like at […]
In this episode of Suite Spot, we discuss a research study recently conducted by Booking.com regarding Generation Z and travel. Host Ryan Embree is joined by Director of Marketing, Anne Sandoval, to explore the different traits of this maturing generation and their travel preferences.
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and […]
Social media is an excellent tool for marketing hotels because it enables hoteliers to reach more travelers, make meaningful connections with guests, and tell their hotel’s story online. The value social media adds to a hotel’s relationships and public perception is vast, yet difficult to measure. That’s why the actions social media users take when […]
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