Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Learning How to Attribute Sales to Marketing Campaigns Have you ever tried to send a link to a friend, only to see it is a hideous, lines-long URL? That’s because there are attributes on the end of the link to help the website track where their website traffic came from. UTM codes work in the […]
International Women’s Day was first celebrated by suffragettes in 1911 and March 8th remains a day to celebrate the social, economic, cultural and political achievements of women. We want to recognize some remarkable women in the hospitality industry of the past and today.
In this episode of the Suite Spot, we discuss how to improve your hotel’s city rank on TripAdvisor, no matter where your property currently stands. Host Ryan Embree is joined by guest Patrick O’Brien, TMG’s Product Director and reputation solutions expert.
Why Recent Reviews & Responses Matter More Than Ranking For many hoteliers, TripAdvisor is the most important website for attracting new customers and competing with other local hotels. Whether a traveler is booking a hotel on an OTA website, directly on the hotel website, or over the phone, almost everyone checks reviews on TripAdvisor first. […]
In this episode of the Suite Spot, host Ryan Embree is joined by Vice President of Product and Technology, Jason Lee, to walk through the emergence of content marketing and the importance of strategic social media for the hotel industry. Jason and Ryan discuss social media as “the great connector” and how hoteliers can use […]
Now that you’ve built an email and improved your email delivery, now what? For far too many businesses, they just rinse and repeat. By making your emails better each send, you’ll be able to keep subscribers engaged and get more conversions.
On this special edition of the Suite Spot, we host Travel Media Group’s Vice President and General Manager, Dana Singer. Ryan Embree and Dana share thoughts on what sets the Travel Media Group experience apart for our hotel partners.
Perhaps the most important hallmark of the hotel industry is hospitality. Making guests feel welcomed through warm, friendly interactions. Anyone who has worked in a service industry knows that there is a significant effort put into showing hospitality: putting any frustrations or issues you have aside and greeting guests with smiling, cheerful conversations. The […]
In this episode of Suite Spot, Ryan Embree reflects on the past year and past decade, focusing on trending Google searches in the hotel industry. Ryan reviews which travel-related search terms have risen in popularity in the 2010s and which search terms have all but disappeared in the modern-day traveler’s search. He shares best practices […]
In November 2019, Instagram CEO, Adam Mosseri, announced a few changes coming to the popular social media app. The most controversial of the updates is that the company is going to start hiding the likes feature for some of its users in the United States. Instagram already started hiding likes in other countries such as […]
To all of our valued clients and hotel partners, we wish you a wonderful and fulfilling holiday season. We deeply value our partnership with you and look forward to continuing to help you meet your growth goals in 2020. Thanks for letting us be a part of your team this year!
“Thank you for your feedback and we hope to see you again.” It’s the most commonly used review response in the history of the industry, but is it enough? Travelers and brands alike are expecting more and more from hoteliers when it comes to online review responses. Making review responses more personalized can really […]
Often, when we first speak with a hotelier, they want to know one thing: what is the most important thing I can do to increase revenue? This question is extremely difficult to answer, as the best solution for a hotel is actually multiple solutions working in tandem. A hotel website will give you a platform […]
In this episode of the Suite Spot, we share how to get your hotel’s TripAdvisor listing ready for the new year. Host, Ryan Embree, is joined by Respond & Resolve™ Product Manager, Kristeena Seckinger to walk through the process of claiming and optimizing your hotel’s Tripadvisor profile.
Resolution: Make Social Media a Priority Social media seems simple on its surface but can be truly time-consuming. To post consistently engaging content, find guest user-generated content, respond to reviews, and keep your listings up to date can take a lot of time and effort. And we often see the outcome all the time of […]
Social media is the best place to provide your guests with a visual experience of your property. If you have a solid social media presence, you can sometimes have more influence over travelers’ opinions than any review on an OTA site. The best time to start taking advantage of your social media is during the […]
Previously, we shared tips for building your hotel email marketing program and explained what email deliverability is. In this post, we’ll tell you everything you need to include in the actual design of your email.
As travel websites have consolidated and Google Hotels has improved, the number of websites a traveler visits while booking their vacation has dropped drastically in the last five years. In 2015, Expedia research¹ showed that consumers visited up to 38 websites while booking; in 2017, Flip.to found² that 86% of leisure travelers visit 9 […]
In this special edition episode of the Suite Spot, we discuss the recent 2019 Phocuswright Conference in Fort Lauderdale, FL. Host Ryan Embree is joined by VP of Product & Technology, Jason Lee, and Customer Success & Operations Manager, Edwin Pomales, to discuss key takeaways from the event. Listen as Jason and Edwin share their […]
Travelers today are looking for much more than just a place to sleep when they choose a hotel. Guests, especially millennial travelers, prioritize experiences when they travel. They’re forgoing the comforts of chain restaurants and hotel spas, instead wanting to visit the places a local would go.
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