Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Hospitality leader creates propriety score to measure online first impressions for hotels Travel Media Group has launched a propriety reputation score to help hotel managers better understand property performance. The only of its kind, the 1st Impression Score™ is designed to focus on the most important factors in traveler booking decisions: those that contribute to […]
The rapid spread of the coronavirus has left many questions in its wake for business owners and consumers alike. Businesses are weighing the merits of staying open, and selections of those still traveling are wondering which businesses are still in operation. With a time of considerable uncertainty at hand, any transient travelers need something to […]
As the coronavirus continues to sweep across the United States, travelers and hoteliers alike are faced with adversity. With event cancellations and plans with family disrupted, issues relating to travel plans lead to higher levels of stress. Fielding guest concerns can feel like an insurmountable task, but today we’ll discuss three common problems you’ll face, […]
In a time where tourists and their friends are pushing for each other to #StayHome, hoteliers are left asking: who’s still traveling? Though occupancy rates are at a record low, they are not zero, and now is the time to discuss who these road warriors are. Identifying these individuals will help generate ideas to innovate […]
In this episode of the Suite Spot, we continue our discussion on COVID-19 and the virus’s impact on the hotel industry. Host Ryan Embree welcomes Jason Lee, Vice President of Product & Technology, back to the Suite Spot to get his perspective and insights on this unprecedented global crisis.
As the coronavirus continues to sweep across the States, leaving economic distress in its wake, hoteliers everywhere are feeling the impact. Every week, STR provides updates on the state of the industry and its projected path for the future, and we listened in on another webinar that summed up the week of March 28. These […]
Part 1 of our COVID-19 educational series focuses on updating your property’s communication strategy to clearly inform your hotel’s guests and travelers. We will share 5 tips to ensure that your hotels’ messaging is purposeful and effective during these unprecedented times. We’ll also be demonstrating how to use creative communication channels like your hotel’s […]
During these unprecedented times, people across the globe are exhibiting intense levels of caution when it comes to travel. It’s situations like this one where your strategy to reinforce guest comfort and safety is critical for those who are coming through your doors. There are several strategies available to you, and today we’ll shed light […]
A recent article from Social Media Today shared four compelling arguments for continuing your social media ad campaigns during COVID-19. In this article, we’ll share some of our key takeaways and apply them specifically to the hospitality industry. Smart marketers think about social media the way smart investors think about the stock market. The worst […]
In this episode of the Suite Spot, we discuss the COVID-19 crisis facing hoteliers around the globe today. Host Ryan Embree helps navigate these unprecedented times in the hospitality industry and shares words of encouragement on behalf of Travel Media Group.
With so much uncertainty in North America as COVID-19 counts rise and more states issue Stay In Place orders, American business owners are wondering about the longterm impact this virus will have on our economy. The hospitality industry has already seen significant drops in RevPAR and occupancy, and hotel owners and operators are working around […]
4 Key Takeaways On Monday, Smith Travel Research (STR) conducted a webinar sharing an initial look at the impact of the COVID-19 outbreak on the U.S. hotel industry. You can view STR coverage of the outbreak online, and we’ve shared key takeaways from the webinar below. 1. A Drop in Occupancy is Expected As […]
In this episode of The Suite Spot, we discuss how embracing experiential travel helps hotels make lasting connections with their guests. Ryan welcomes President of Sightline Hospitality, Kirk Pederson to the podcast to discuss how to implement experiential travel in meaningful ways. Kirk shares his hospitality experience, complete with examples of interesting guest experiences he’s […]
What Hotel Managers Can Do in Response to Coronavirus COVID-19 As information and media coverage of a new strain of the coronavirus (COVID-19) is shared, the hospitality industry is holding its collective breath. Not to avoid contracting the virus, which spreads through respiratory droplets, but to see how the spread of the virus impacts traveler […]
Learning How to Attribute Sales to Marketing Campaigns Have you ever tried to send a link to a friend, only to see it is a hideous, lines-long URL? That’s because there are attributes on the end of the link to help the website track where their website traffic came from. UTM codes work in the […]
International Women’s Day was first celebrated by suffragettes in 1911 and March 8th remains a day to celebrate the social, economic, cultural and political achievements of women. We want to recognize some remarkable women in the hospitality industry of the past and today.
In this episode of the Suite Spot, we discuss how to improve your hotel’s city rank on TripAdvisor, no matter where your property currently stands. Host Ryan Embree is joined by guest Patrick O’Brien, TMG’s Product Director and reputation solutions expert.
Why Recent Reviews & Responses Matter More Than Ranking For many hoteliers, TripAdvisor is the most important website for attracting new customers and competing with other local hotels. Whether a traveler is booking a hotel on an OTA website, directly on the hotel website, or over the phone, almost everyone checks reviews on TripAdvisor first. […]
In this episode of the Suite Spot, host Ryan Embree is joined by Vice President of Product and Technology, Jason Lee, to walk through the emergence of content marketing and the importance of strategic social media for the hotel industry. Jason and Ryan discuss social media as “the great connector” and how hoteliers can use […]
Now that you’ve built an email and improved your email delivery, now what? For far too many businesses, they just rinse and repeat. By making your emails better each send, you’ll be able to keep subscribers engaged and get more conversions.
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