Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Several months into this global pandemic and the question remains: “When will occupancy levels recover?” Although the exact answer remains unclear, there are two major factors that are going to correlate with hotel occupancy on the road to recovery – time and traveler comfort level. As hoteliers, we could sit back and wait as travelers […]
In this episode of the Suite Spot, we celebrate another hotel digital marketing innovation created by Travel Media Group’s product development team led by VP of Product & Technology, Jason Lee. Host Ryan Embree is joined by Jason to discuss 1st Impression Score®, a first of its kind hospitality and reputation metric.
In Part 3 of our COVID-19 educational series, we concentrate on the subject of group travel loss in the hotel industry. According to STR, there have been over 200 global events canceled in wake of the coronavirus spread. Groups that are rescheduling are pushing their bookings into late 2020 or 2021, leaving potential occupancy gaps […]
Hoteliers globally are preparing for restrictions to ease and travelers to begin booking hotel rooms again. Few expect the industry to bounce back to full occupancy immediately, so it leaves room for questions for hoteliers regarding re-opening their hotels. The AHLA has prepared a roadmap to recovery which asks Congress for additional aid to be sent […]
As states begin to ease restrictions on travel and businesses begin to re-open, questions begin to rise in the minds of consumers and business owners alike. Hoteliers wonder who may be first to return, or how quickly they can expect the demand to rise for hotel rooms. For consumers and guests, they are left wondering […]
In this episode of the Suite Spot, we discuss the stories and sentiments that we have been hearing from our hotel partners across the country who have been impacted by COVID-19. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss how his team has evolved their conversations with our […]
As hotel occupancy continues to sit at record lows, hoteliers and industry professionals are beginning to discuss what happens next. While we are not yet out of the “survival” stage of the financial crisis that followed the coronavirus’ tracks, experts say that we are beginning to see the light at the end of the tunnel. […]
With the hospitality industry shifting toward a new normal, there is an opportunity to re-evaluate your online marketing strategies to determine if you’re making the most of the tools at your disposal. Properly implementing social media strategies into your hotel marketing will help you grow a stronger relationship with future travelers. Social media may not […]
Utilize these effective hotel marketing strategies to increase traffic and booking conversions. [Updated Jun 13, 2023] Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, […]
What Historically Happens When Demand Shrinks One of the biggest industry fears coming out of this global pandemic is the impact that COVID-19 will have on occupancy and demand moving forward. Historically, this is the typical timeline that follows as demand starts to shrink. First, with demand shrinking consumers begin to see more options than […]
In this episode of the Suite Spot, host Ryan Embree is joined by TMG’s Product Director Patrick O’Brien to discuss the role that online reputation plays during COVID-19.
Part 2 of our COVID-19 educational series covers what hoteliers can do if and when demand for hotel rooms begins to shrink. We know that one of the most worrisome impacts of the coronavirus is the effect that it will have on hotel occupancy. Let’s discuss what digital strategies hoteliers can implement to ensure […]
US Travelers Remain Optimistic about Postponed Trips Although we have seen a historic number of cancellations recently, US travelers still feel very optimistic about rescheduling those canceled trips. According to Phocuswright research shared in a recent webinar, 61% of US travelers have postponed their trips by 1-6 months. This should be an encouraging statistic for […]
Social distancing and mandatory Stay in Place orders have users around the world turning to the internet, which places a pressure on businesses to keep the conversation going. As we move through response plans to the coronavirus, social media is a critical part of your action plan. In a recent poll of users conducted by […]
The effects of the coronavirus have travelers on their toes, more critical than ever before of their options prior to booking. Reputation management has never been more important, and hoteliers must ask themselves what guests are really looking at when they decide to stay at a hotel. Many believe that travelers simply want to know […]
8 Ways to Implement Improved Cleaning Practices at Your Property The hospitality industry has been shaken up by the spread of the coronavirus, but as numbers finally begin to show signs of calming around the world, it’s imperative for hotels to consider how this pandemic will change the traveler’s mindset forever. Just as with similar […]
In this episode of the Suite Spot, we continue sharing helpful insights and tips to help hoteliers combat the unprecedented COVID-19 crisis. Host Ryan Embree is joined by Travel Media Group’s Director of Marketing, Anne Sandoval, to discuss 5 Strategies of Crisis Response.
The rise in the use of social media comes to many as little surprise. In a new world where domestic and international travel are both severely restricted, would-be wanderers are turning to their phones to get much needed interaction. Facebook saw that Instagram and Facebook Live views doubled within the first couple of weeks after […]
4 Key Takeaways Thursday, April 16th, marked the last webinar of Smith Travel Research (STR) 5-week series showcasing the impact of the COVID-19 outbreak on the U.S. hotel industry. Below are some key takeaways from the presentation and where the industry stands today. 1. The US May Have Bottomed Out Although hotel occupancy dove to historically […]
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