Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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In this episode of Suite Spot, Ryan Embree reflects on some of the post-pandemic effects of our everyday lives when it comes to travel. Ryan recounts the significant changes to the traveler experience of a hotel stay in summer 2019 versus summer 2020. He talks about how hoteliers have adapted their websites, social media, and […]
In response to the current state of the hospitality industry, Travel Media Group has made the decision to host and participate in virtual events to consult with hoteliers nationwide. The brand announced their first TMG Virtual Trade Show, which will take place August 4-5, 2020. “We love to connect with our partners on a personal […]
Over the course of the last few decades, hotels have slowly integrated technological solutions to their accommodations. At first, most of these changes were meant to enhance the guest experience: for example, providing a simpler method for guests to check in via their cell phones, as so many travelers carry one. However, considering the long-lasting […]
Every hotelier knows that online reviews are the best way to bring more attention to your hotel and earn valuable bookings. Reviews serve as reliable firsthand experiences to curious guests wanting to learn more about what a stay at your property might look like. Guests trust in these sources to guide their impression of a […]
To succeed in a constantly changing market, hoteliers need to keep an eye on what’s trending and how travelers are finding their way to hotels – that way, they can develop a content strategy to directly capture the needs of travelers. These various consumer needs can be tracked through search trends, and further monitored through […]
In this episode of the Suite Spot, we discuss what to do when your hotel receives an online review related to the COVID-19 pandemic. Host, Ryan Embree, is joined by review response expert and Respond & Resolve™ Product Manager, Kristeena Seckinger, who walks us through which COVID-19 red flags to watch out for in your […]
Sustainability in hospitality is a topic that has been debated for decades – as tourism grows in popularity worldwide, hoteliers are tasked with how to ensure their hospitality doesn’t have a negative impact on the environment. The industry has worked hard and made many positive strides over the last decade, especially as consumers become more […]
When states began hesitantly reopening for business, local travelers started to book hotels for small, weekend getaways. The conversation between hoteliers shifted from what to do about their staff and their property to the ways they can better protect their incoming guests. With occupancy back on the rise, that conversation becomes more important for both […]
The 5-star hotel experience in the age of COVID-19 could look very different from what both guests and hoteliers are used to. Sometimes referred to as the “new normal,” hoteliers need to be ready to evolve and adapt their hotel stay experience and set the right expectations as travelers return back to our hotel’s front […]
In the wake of the coronavirus, travelers are more discerning with cleanliness practices of all businesses, but hotels especially have come under watchful eyes. Guests may avoid discussing their concerns with you, taking their frustrations to online reviews. Writing a well-composed response to a negative review about cleanliness can seem difficult, but there are strategies […]
Although the road seems long, every day that passes is one day closer to recovery and a promised “new normal.” As restrictions across the country begin to ease, we will see an appetite for travel that the industry has not experienced in a very long time. So how do we prepare our hotel for all […]
In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests’ comfort level.
Reviews are the driving force of every hotel’s reputation, so it’s imperative to understand every element behind each one your property receives. That’s where Travel Media Group’s intuitive sentiment analysis system comes in: we provide an at-a-glance look at guest sentiment for your hotel, split into a system of 24 tags marked “positive,” “negative,” or […]
Negative reviews happen to everyone; even if you do everything you can to provide the best experience, guests may still harbor concerns that they feel more comfortable voicing on an online platform. Although a negative review can relate to any topic, one of the most concerning to receive is when a guest feels they’ve been […]
In a time when states’ restrictions are easing and summer is around the corner, hoteliers need to do all they can to prepare for incoming travelers. During slower months, maintaining safe social distancing and thorough cleanliness procedures may have been easier, but it is more challenging when your hotel approaches full capacity. The question is: […]
[Updated 1/25/2023] As one of the largest civil rights movements in history happens across the globe, important conversations have been started in homes and businesses about racial diversity and inclusion. All business owners have been challenged to reflect on their practices and decide how to improve themselves for the betterment of the workforce and the […]
In this special edition of the Suite Spot, we sit down with Senior Vice President of Lodging Insights at STR, Jan Freitag. Jan and his team at STR have been hard at work collecting and analyzing hotel data across the globe during the COVID-19 pandemic.
As more travelers are inspired to start booking rooms at hotels, searches will begin to rise. As a result, it’s become more important than ever that your hotel maintains a strong online presence. Most may only think of this a having an intuitive, mobile-friendly website with up-to-date information, or ensuring all the information you provide […]
For a few months, travelers have been in the “dreaming” phase regarding their travel plans, searching through different options and opportunities for their next getaway. Hoteliers are tasked with maintaining their online presence to attract travelers, and the question to answer is: what is the best way to attract guests and bring in bookings? There […]
So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on your email banner and converted to sales, but very few clicked […]
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