Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Travel Media Group has announced four new solutions packages to help their hotel partners accelerate their recovery during COVID-19. The pandemic has shaken the hospitality world, presenting new challenges and setting high operational expectations for hotels and hoteliers alike. Travel Media Group’s new packages aim to maximize the benefits for hoteliers who need assistance with […]
Accessibility is a key component of any business’ digital presence, and following accessibility guidelines and best practices when creating your hotel’s vanity website is one common place to start. The truth is, you can carry accessibility practices over to other areas of your hotel’s online presence. Even something straightforward like a social media post can […]
Online Reputation Like social media, building an online reputation strategy for your group starts out by tracking and setting up alerts and notifications for each online review site. Quick response is key in resolving issues so it’s super important that your hotel’s staff is alerted as soon as feedback is left by the traveler. Next […]
It’s hard enough to manage a portfolio of hotels, but a global pandemic complicates things even more. Now more than ever, management groups require a reliable and effective digital marketing strategy. So, what does a successful multi-property marketing campaign look like post-COVID-19? Today, we will discover how to incorporate social media marketing, online reputation management, […]
In this episode of the Suite Spot, we talk to Client Success Representative and social media enthusiast Jessica Pickering. Jessica joins host Ryan Embree to share inventive ways to spark creativity and engagement on your hotel’s social media.
Social media is a highly influential – and equally essential – piece of every hotel’s marketing strategy. With how connected travelers are to their phones for every other part of the booking process, it only makes sense to gear your marketing strategy to capture their interest as early as possible. By following best practice guidelines, […]
After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]
This episode of Suite Spot is all about the multi-property functionality of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by VP of Product Development & Technology Jason Lee to review how management groups and multi-property owners are leveraging this tool to streamline and optimize hotel operations.
Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being encouraged to make contactless payment at check-in a reality for the safety of guests […]
Frequently reviewing your content marketing strategy helps hotels stay ahead of the competition. That is one of the reasons the Travel Media Group social team continuously reviews the content we create for hoteliers to ensure it’s relevant and meets the needs of future guests. Our custom content often touches on the six different consumer search […]
Email is a powerful tool for hoteliers to utilize in both getting feedback from and advertising new deals to potential guests. Customers want to hear from businesses about the latest deals and property updates, and for businesses, sending mass marketing messages through email is a convenient and effective method to get information directly to the […]
When it comes to social media, it’s no secret that content is king. The more engaging content you create and share, the more influence you have online. Yet, one of the most frequently asked questions we hear from hoteliers remains: “What should I post on my hotel’s social media pages?” Let’s explore how to […]
In another special edition of the Suite Spot, Senior Vice President of Lodging Insights at STR, Jan Freitag returns to the podcast for an insightful conversation. Jan and his team at STR are continuing to closely monitor industry data and trends post-COVID-19.
Our most recent white paper discusses having a dynamic marketing strategy, and how understanding your travelers’ explicit needs results in a more promising conversion rate. There are a variety of methods hoteliers can take to assure that traveler needs can be met through marketing: through information displayed on their website, through pictures, or through social […]
When states first entered lockdown, hospitality industry experts began to notice an interesting trend: online travel agencies (OTAs) were falling away from the top of search results for guests seeking hotel nights. As we moved into April and May, Comscore’s data showed that the visitors going to a hotel’s direct website tallied higher than those going […]
In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the Travel Media Group product team, prepared our hotel partners’ websites for COVID-19 […]
The hospitality industry has shown signs of recovery in many areas since the start of the pandemic, but one area that continues to struggle is business travel. The abrupt halt contributed to losses due to cancelled conference events and businesses no longer sending employees out to cities for specific projects. The loss of room nights […]
As many states approach the start of the school year, parents are making a vital decision about whether to send their students back to school. In order to reduce the spread of the coronavirus, many schools are offering parents the option to allow their children to study virtually. If parents choose to keep their kids […]
There has been a lot of discussion from the beginning of the current global health crisis about what hoteliers need to do to weather the storm and keep revenue flowing – mostly through maintaining stable marketing efforts and managing their hotel’s online presence. However, many hoteliers are facing challenges at the property level due to […]
As occupancy starts to ramp back up across the country, hoteliers are looking for every opportunity to gain a strategic advantage over local competitors. One of the biggest factors that will determine your hotel’s ability to capture more guests during this time is your hotel’s first impression online. With Travel Media Group’s 1st Impression Score™ […]
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