Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Your hotel’s online reputation encompasses everything travelers see about your hotel when looking to book their next vacation. This means it’s about more than just the reviews on TripAdvisor, or a post’s performance from your page on social media. Your online reputation also includes everything your guests are saying about you on these platforms – but […]
LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]
As a hotelier, it’s best to always seek new ways to connect with your community. Investing time in creating a LinkedIn business page is an excellent place to start – you can grow a professional network and share your business insights all in one place. If you’ve never created a business page on LinkedIn before, […]
As 2020 draws to a close, we want to take a moment to reflect on the unprecedented year we’ve had in the hospitality industry. COVID-19 swept the nation early in the year, and it presented both challenges and opportunities for us to overcome alongside our hotel partners. Through continuous innovation and pushing to provide exceptional […]
On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Host Ryan Embree reflects with Dana on the events of this crazy 2020 calendar year.
One of the most critical pieces to climbing your market’s reputation rankings hinges on generating positive reviews and online feedback. We can identify clues in a guest’s stay to improve review rating. For this example, we are going to use the children’s game chutes and ladders to illustrate how traveler sentiment can fluctuate up and […]
Despite cases continuing to surge around the U.S., the hospitality industry has received a number of good signs regarding COVID-19. Vaccine prospects look positive, and travelers are continuing to book more vacation time in states with fewer restrictions. However, 2020 was a tumultuous year, and hoteliers know that the situation can change at the drop […]
The countdown is on for a Happy New Year! For some, 2021 can’t come soon enough, as they look for a fresh start. For the hotel industry, 2021 represents a year of hope and recovery. Over the course of 2020, we have learned that hotels can accelerate their pace of recovery by having a strong […]
In this episode of Suite Spot, we announce another exciting update for 2020: the addition of LinkedIn to Travel Media Group’s social media solution. Host Ryan Embree is joined by the leader of the product development team, Jason Lee to discuss this powerful B2B social platform.
Taking advantage of social media to reach out to potential guests can seem like a daunting task on a place like LinkedIn, where 30 million businesses are utilizing the platform to do the very same. However, there is a method to the madness behind developing content for LinkedIn. Through utilizing the following best practices, you […]
In this special edition of the Suite Spot, our review response team at Travel Media Group analyzes and identifies the Top 5 sentiment tags of 2020. Host Ryan Embree is joined by Product Director, Patrick O’Brien to discuss COVID-19’s impact on traveler reviews and each of the most popular sentiment tags. Patrick also shares some […]
As we continue to monitor travel trends and occupancy approaching the new year, a number of questions hang in the air: what pace of recovery can we expect in 2021? How will a vaccine affect traveler confidence? How do we continue to attract travelers to our hotels? While some answers remain to be seen, we […]
LinkedIn has amassed over 630 million users over the years, becoming more than just a place for users to put their resume and conduct a job hunt. It has become a full-fledged networking website that accounts for a major percentage of B2B leads. However, B2C companies such as hotels can tap into the growing market […]
Building Customer Confidence Your hotel’s success this 2020 winter season will hinge on a lot of different factors: some within your control and some outside of the property. One of the most important factors within your control is your hotel’s online reputation, specifically when it comes to building customer and guest confidence. We have shared […]
In the hospitality industry, words hold significant power. The language we use as an industry helps define who we invite into our hotels, however, it can also unintentionally keep others from wanting to book with us. While sometimes it can be that an advertisement simply didn’t catch the attention of a traveler, often there’s more […]
It’s the most wonderful time of the year – a time where most Americans hit the road (or skies) to visit family and friends. Although COVID-19 has had an enormous impact on the hotel industry, data projections still expect an influx of travelers this holiday season. Let’s explore how properties can attract and capture […]
In this episode of the Suite Spot, host Ryan Embree helps hoteliers prepare for the upcoming 2020 winter season and shares his thoughts on what to expect. Ryan takes a look at two major factors impacting travelers’ booking decisions this winter: the weather and area-specific COVID-19 restrictions. He walks through multiple examples of social posts […]
The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]
With many areas across the nation still affected by COVID-19, interest in travel and hotels regularly waxes and wanes. Travel is recovering, but the slow pace may be leaving your hotel with outdated reviews. This may also be the case if your hotel had to temporarily close its doors during the early stages of the […]
We have talked a lot recently about guests’ comfort and confidence levels in travel right now. Pinpointing a traveler’s comfort level can be critical in anticipating the needs of your guests and assessing the type of experience your guest is expecting at the property. “New Normal” Spectrum Someone that needs to travel right now and […]
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