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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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In this special edition of the Suite Spot, our review response team at Travel Media Group analyzes and identifies the Top 5 sentiment tags of 2020. Host Ryan Embree is joined by Product Director, Patrick O’Brien to discuss COVID-19’s impact on traveler reviews and each of the most popular sentiment tags. Patrick also shares some […]
As we continue to monitor travel trends and occupancy approaching the new year, a number of questions hang in the air: what pace of recovery can we expect in 2021? How will a vaccine affect traveler confidence? How do we continue to attract travelers to our hotels? While some answers remain to be seen, we […]
LinkedIn has amassed over 630 million users over the years, becoming more than just a place for users to put their resume and conduct a job hunt. It has become a full-fledged networking website that accounts for a major percentage of B2B leads. However, B2C companies such as hotels can tap into the growing market […]
Building Customer Confidence Your hotel’s success this 2020 winter season will hinge on a lot of different factors: some within your control and some outside of the property. One of the most important factors within your control is your hotel’s online reputation, specifically when it comes to building customer and guest confidence. We have shared […]
In the hospitality industry, words hold significant power. The language we use as an industry helps define who we invite into our hotels, however, it can also unintentionally keep others from wanting to book with us. While sometimes it can be that an advertisement simply didn’t catch the attention of a traveler, often there’s more […]
It’s the most wonderful time of the year – a time where most Americans hit the road (or skies) to visit family and friends. Although COVID-19 has had an enormous impact on the hotel industry, data projections still expect an influx of travelers this holiday season. Let’s explore how properties can attract and capture […]
In this episode of the Suite Spot, host Ryan Embree helps hoteliers prepare for the upcoming 2020 winter season and shares his thoughts on what to expect. Ryan takes a look at two major factors impacting travelers’ booking decisions this winter: the weather and area-specific COVID-19 restrictions. He walks through multiple examples of social posts […]
The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]
With many areas across the nation still affected by COVID-19, interest in travel and hotels regularly waxes and wanes. Travel is recovering, but the slow pace may be leaving your hotel with outdated reviews. This may also be the case if your hotel had to temporarily close its doors during the early stages of the […]
We have talked a lot recently about guests’ comfort and confidence levels in travel right now. Pinpointing a traveler’s comfort level can be critical in anticipating the needs of your guests and assessing the type of experience your guest is expecting at the property. “New Normal” Spectrum Someone that needs to travel right now and […]
The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]
In this episode of the Suite Spot, we highlight the launch of Travel Media Group’s OneView® Feed 2.0. Jason Lee, VP of Product & Technology, joins host Ryan Embree to talk about this exciting update and what it means for TMG’s hotel partners.
In response to the changing needs of hoteliers, Travel Media Group is proud to unveil a significant update to their TMG OneView® platform, called TMG OneView® 2.0. TMG OneView® is an industry-leading content management system that aggregates your hotel’s reviews, posts, and messages into one place. The update provides further optimization for hotel management groups, […]
Evolution of the Mid-Week Traveler As we know, this pandemic has had major impacts on our business over the last several months. The most significant was the effect on mid-week occupancy, especially during the fall and winter months when most leisure travel has slowed. So let’s see how the mid-week traveler has evolved throughout this […]
The news that BookingSuite is going to shut down by November 30, 2020, came as a shock to many hoteliers, and it begs the question: what next? With time ticking fast, you may feel anxious about finding an affordable, stress-free BookingSuite alternative. Our team at Travel Media Group is happy to provide a solution for […]
In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group’s Marketing Coordinator, Marissa Kinzel, to discuss marketing your hotel to Generation Z post-COVID-19.
Managing your hotel’s reputation alongside COVID-19 can be challenging when there are dozens of other elements in play with keeping your hotel afloat. However, it doesn’t have to be: when you’re able to meet your guests where they are and engage with how they experience your hotel, you’ll be able to make an accurate roadmap […]
In this special edition of the Suite Spot, we discuss the recent 2020 Skift Global Forum. Host Ryan Embree had the opportunity to virtually attend the event, which brought together some of the biggest names and brands in the travel industry. In this episode, Ryan shares his five biggest takeaways from the 3-day forum.
Over the last few years, consumers have changed the way they interact with brands online. Accelerated by the state of the world post-COVID, this change in behavior affects all types of consumers, even travelers. It comes from shifting expectations throughout every stage of their online journey. Consumers want their experience to be more than a […]
Sentiment Analysis Sentiment analysis is defined as the process of identifying and categorizing opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic is positive, negative, or neutral. In the case of a hotel, it’s the way a guest feels about the experience at your […]
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