Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
Use the form in the sidebar to subscribe to blog updates. Be the first to hear about hotel marketing news and tips from our experts on all things you should be doing for your hotel online.
Social media is no longer a choice for hotels – it should be an active part of your hotel’s digital marketing strategy. However, like with most elements of marketing your hotel online, there are numerous elements of social media to consider. Social listening is increasingly important, but it can be difficult to understand how and […]
People use LinkedIn for a wide variety of reasons – to post job listings, share company updates, and even advertise services to other businesses and business consumers. However, without a strong network, your posts won’t have a strong reach, making it difficult to share your messaging with fellow business owners or business travelers. However, if […]
In this episode of the Suite Spot, we take a look at what it will take for hotels to accelerate their speed of recovery in 2021. Host Ryan Embree is joined by Travel Media Group’s Marketing Coordinator, Marissa Kinzel, to discuss and share ideas.
When you’re signed in to one of your social media accounts and you receive a notification that someone @mentioned you, it can be equal parts exciting and nerve-wracking as a business. For many users online, @mentioning is a conversation starter. However, for businesses – especially those in hospitality – a @mention can be something else […]
As hotels start on the road to recovery in 2021, it’s essential to identify the different types of travelers that will be filling our hotel rooms and the best way to capture their booking. Prior to COVID-19, the industry was riding historic highs in metrics like ADR and RevPAR. We saw travelers of all ages, […]
With a crazy 2020 finally coming to a close, it’s time to turn our attention to the new year and start planning for a big 2021. Let’s share tips on how to create a successful social media content calendar to ensure that you and your hotel are prepared as more and more people return to […]
In this episode of the Suite Spot, host Ryan Embree is once again joined by Vice President of Product and Technology, Jason Lee. This time, they’re talking about the importance of social listening. Jason and Ryan start the episode by defining social listening and what it means to hoteliers and their business.
Social Media Mentions for Hotels In the current consumer climate, what travelers are saying about your brand on social media can have significant effects on your reputation and revenue. That’s why it’s important to employ social listening strategies for your hotel. Travel Media Group’s social media solution now includes @mentions and comments, providing hoteliers with […]
The hospitality industry is starting to feel cautiously optimistic about travel trends for 2021. With good reason, too – during quarantine, 95% of users polled by Booking.com reported that they spent time looking for vacation inspiration. That may not come as a surprise to most hoteliers in the industry, but there’s another statistic that is […]
In the first Suite Spot episode of 2021, host Ryan Embree identifies five unique ways hotels can attract groups using LinkedIn. Ryan shares tips on how to optimize your hotel’s LinkedIn and get your employees at the property involved. He talks about the importance of making the right connections on LinkedIn, including the best groups […]
Your hotel’s online reputation encompasses everything travelers see about your hotel when looking to book their next vacation. This means it’s about more than just the reviews on TripAdvisor, or a post’s performance from your page on social media. Your online reputation also includes everything your guests are saying about you on these platforms – but […]
LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]
As a hotelier, it’s best to always seek new ways to connect with your community. Investing time in creating a LinkedIn business page is an excellent place to start – you can grow a professional network and share your business insights all in one place. If you’ve never created a business page on LinkedIn before, […]
As 2020 draws to a close, we want to take a moment to reflect on the unprecedented year we’ve had in the hospitality industry. COVID-19 swept the nation early in the year, and it presented both challenges and opportunities for us to overcome alongside our hotel partners. Through continuous innovation and pushing to provide exceptional […]
On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Host Ryan Embree reflects with Dana on the events of this crazy 2020 calendar year.
One of the most critical pieces to climbing your market’s reputation rankings hinges on generating positive reviews and online feedback. We can identify clues in a guest’s stay to improve review rating. For this example, we are going to use the children’s game chutes and ladders to illustrate how traveler sentiment can fluctuate up and […]
Despite cases continuing to surge around the U.S., the hospitality industry has received a number of good signs regarding COVID-19. Vaccine prospects look positive, and travelers are continuing to book more vacation time in states with fewer restrictions. However, 2020 was a tumultuous year, and hoteliers know that the situation can change at the drop […]
The countdown is on for a Happy New Year! For some, 2021 can’t come soon enough, as they look for a fresh start. For the hotel industry, 2021 represents a year of hope and recovery. Over the course of 2020, we have learned that hotels can accelerate their pace of recovery by having a strong […]
In this episode of Suite Spot, we announce another exciting update for 2020: the addition of LinkedIn to Travel Media Group’s social media solution. Host Ryan Embree is joined by the leader of the product development team, Jason Lee to discuss this powerful B2B social platform.
Taking advantage of social media to reach out to potential guests can seem like a daunting task on a place like LinkedIn, where 30 million businesses are utilizing the platform to do the very same. However, there is a method to the madness behind developing content for LinkedIn. Through utilizing the following best practices, you […]
Marketing Resources
