Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. This can be equal parts exciting and nerve-wracking for hoteliers – you’ll want to respond quickly, but if the feedback isn’t quite what you were expecting, tensions may rise, and you’ll be all the more likely […]
Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]
In this special edition of the Suite Spot, we announce the launch of a brand new YouTube segment – the TMG Concierge Desk. Host Ryan Embree introduces the new segment and explains how it will serve as a valuable resource for hoteliers.
Despite the changes brought to the industry by the COVID-19 pandemic, research shows that there are still plenty of new build projects happening nationwide. As travelers move from the dreaming phase to the booking phase of their journey, it’s important for tenured hotels to understand what makes them stand out from the rest of their […]
From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]
In this episode of the Suite Spot, we share all the exciting, positive signs of recovery in the hotel industry. Brand Ambassador and Host of the Suite Spot Ryan Embree shares factors inside and outside of the hotel industry that all point towards positive signs for travel moving forward.
The Rise of “Work from Anywhere” Over the last year, the world has seen numerous changes in the way our workforce operates. Some companies have even transitioned their work-from-home initiatives into full-time opportunities, affording thousands of workers more time to spend at home with their loved ones and improving productivity. With more and more employees […]
Types of Social Listening The integration of technology in the hotel industry has spurred a huge increase in hotel and guest interaction online. The act of responding and connecting with those guests online is defined as “social listening.” Looking at some real-world, industry interactions, we can see how social listening is utilized by the hotel […]
Social Media has given new meaning to the popular phrase “word of mouth.” In 2021, travelers are constantly mentioning, tagging, and talking about your property online. There are so many unique ways that travelers discuss your hotel on social media platforms, including Facebook, Twitter, and Instagram. We will teach you how to be a part […]
In this episode of the Suite Spot, we explore the importance of post-stay surveys for hotels. Host Ryan Embree is joined by Product Director and head of Travel Media Group’s reputation solutions, Patrick O’Brien, to discuss why the feedback uncovered in these surveys is critical to a hotel’s success.
Many hotel owners may only be familiar with LinkedIn as a job posting platform as opposed to a place to attract travelers. However, as long as you thoughtfully plan the content you post, LinkedIn is completely viable as a platform to attract business and casual travel. Like any social media platform, LinkedIn’s algorithm prefers certain […]
Identifying the New Traveler: Capturing More Interest with Targeted Marketing [White Paper Download]
The effects of the coronavirus led many industry experts to refer to 2020 as “travel’s lost year.” A lot of changes occurred to traveler behavior when booking hotels, and learning what those behaviors mean for the way you market your hotel will be crucial to your hotel’s success as we continue to navigate the pandemic. […]
In this episode of the Suite Spot, we share a beginner’s guide for hoteliers live streaming on social media. Host Ryan Embree gives some ideas for topics hotels can use when going live, and best practices to keep in mind when recording.
Travelers are becoming more keen as they search for their new vacation destinations. Their eyes are on policies, safety precautions, and comfort as the world continues to balance recovery and safety in 2021. With this mindset at the forefront, we see new types of travelers emerging – some choose to fly solo, and others carefully […]
Hospitality platform provides reputation performance reporting for hotel groups and brands. Travel Media Group announced today a significant update to the TMG OneView® platform for hotel management companies and brands to monitor hotel performance across reputation and social media channels. Hoteliers use the platform to streamline review and social media interactions and obtain aggregate reputation […]
For many hoteliers, social media mentions are simply for customer service. However, when guests mention you online, another opportunity arises – one that allows you to promote your hotel to your followers. Sharing posts made by users online to your profile will help you earn more engagement on social media, which leads to more travelers finding […]
COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. Amid the pandemic, review responses are a vital outlet for communicating with guests to instill confidence about your property. For hotel owners and managers, you can leverage review responses to reach future travelers, ensure them of your […]
In follow up to an episode produced in early 2020, this episode of the Suite Spot discusses the relationship with Travel Media Group’s Client Success Team and Hotel Recovery Post- COVID-19. Host Ryan Embree is joined by Client Success Team Lead Aislynn Roberts to update us on how hotelier sentiment has changed since the beginning […]
Learn about TripAdvisor’s ranking factors and how to improve your hotel’s online reputation. Host Ryan Embree shares the 4 factors that influence where your hotel ranks on TripAdvisor. Understand the context behind the ranking factors and find out how a comprehensive reputation strategy can help them all work together to increase your ranking.
As COVID-19 continues to push the hospitality industry to innovate and advance technology at hotel properties, we have to ask ourselves if we’re setting our staff up for success as well as our guests. One great way to do that easily is through implementing technology at the property. We’ve discussed hotel tech in the past, […]
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