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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Travelers interact with a number of brands, websites, and marketing channels during the booking process. They are surrounded by advertisements from hotels and OTAs that may appear on TV, on a billboard on their way to work, or even online as they read the news or watch a funny YouTube video. Travelers will also come […]
Now more than ever guests are looking for comfort and convenience at hotels. This demand has spread to an essential amenity- wifi. However, guest expectations go beyond simply having access to the internet on their personal devices. They’re also looking for high-speed internet that can keep up with their frequent usage. Meeting these expectations will […]
Hoteliers know the impactful role their online reputation plays in the traveler’s booking journey. However, many may not be aware of just how much their recent reviews can affect them in securing short-term occupancy. A lot has changed since the beginning of the pandemic and hoteliers need to understand these changes in order to avoid […]
Managing a hotel or group of hotels requires a lot of work and a ton of commitment. Hoteliers are stretched thin, especially with the labor shortage, trying to manage employees, boost their hotel ranking, and ensure guest satisfaction. However, you can’t let your reputation take a back seat, especially during times like this. That’s why […]
In this special edition episode of Suite Spot, we recap the recent 2021 Lodging Conference, which took place at the beautiful JW Marriott Desert Ridge Resort in Phoenix, AZ. Host Ryan Embree is joined by Travel Media Group’s Director of Enterprise Sales, Danielle Rummel, as they analyze the current state and future of the post-pandemic […]
Over the course of the last year, COVID-19 not only impacted guests’ ability to travel but also their ability to attend many events such as weddings, family reunions, and even birthday parties. Losing out on such important moments and being unable to see loved ones has hit people hard in the past year. However, now […]
Keeping your guests happy and comfortable is always a top priority as a hotelier. Having nice amenities and clean accommodations are great, however, now more than ever, guests are looking for places that offer relaxation and wellness services as well. Catering to these trends will improve your guest experience and help drive guests to leave […]
Recently, the United States government announced plans to relax some travel restrictions on international visitors. Beginning in November, visitors from countries that have been prevented from entering since 2020 will be allowed to enter the country with proof of being fully vaccinated against COVID-19. This means that in the coming months, there will be an […]
In this episode of the Suite Spot, Host Ryan Embree discusses how hotels can market their breakfast offerings in order to set and exceed expectations for future guests. Hotel breakfast was one of the most impacted pieces of the guest experience during the pandemic and it’s critical for hoteliers to communicate accurate messaging and information […]
The COVID-19 pandemic brought a lot of changes to the hospitality industry. From the ways we communicate with guests to the ways we manage hotels to even the ways we advertise online, we’ve had to adapt our approach in the era of the pandemic. One change that feels permanent is the digital concierge- but why? […]
As more travelers begin their hesitant return to travel, hoteliers face myriad new challenges and uncertainties. Over the course of the pandemic, travelers’ awareness for their own health and safety grew to even greater heights, overall raising the bar for cleanliness and safety across the industry. When those raised expectations aren’t met, frustrations may follow. […]
Since last year, when many hotels and restaurants were forced to shut down due to the pandemic, there has been a struggle to find hospitality workers as the industry rebounds. After millions of hotel and restaurant workers were laid off, many decided to find jobs in other industries. With the inability to fill these positions, […]
As hotel owners, we’re trained to pay special attention to any negative feedback we receive. We’re on high alert to see where guest expectations were not met, and what we can do to smooth over the situation or improve it for next time. However, we hardly pay special attention to positive feedback or reviews online. […]
In our previous blog, we covered how to handle a guest’s questions through social media DMs. In this post, we’ll cover the second reason a guest will reach out via DM: when they have a compliment. Compliments feel wonderful to hear as a hotelier, as they’re often a great sign that you and your staff […]
In this episode of the Suite Spot, we celebrate another exciting solution update launch with Host Ryan Embree and VP of Product & Technology, Jason Lee. Ryan and Jason roll out and explore the new advanced sentiment analysis and reporting for hotels.
Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and what to do (and not to do) when you respond. Getting right […]
If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is seeing the slow return of business and recreational conferences, the […]
In this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel. Ryan talks […]
Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]
In the previous blog, we discussed a scenario where two different travelers had negative experiences that led to them posting one-star reviews online. This post will cover where hotels can set the proper expectations to avoid this scenario in the future, and what to say to set those expectations the right way. Where Can Hotels […]
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