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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Today’s travelers rely heavily on reviews. In fact, 96% of travelers say looking at reviews is an important part of researching hotels. With such a large number of potential guests scrolling through your hotel’s reviews, you want to turn as many of those lookers into bookers as you can. However, if your reviews are mostly […]
Your hotel can’t have a successful social media strategy without followers. No matter how compelling your content is, it’s meaningless without travelers to see, like, share, and comment on your posts. Having a social following can make a huge impact on the effectiveness of your social media strategy. Whether you’re just starting out with social […]
The old marketing placed you, the seller, in control of pushing information out to your potential customers. Your objective was to hit the right person with the right message at the right time. Your challenge was to rise above the noise of every other piece of marketing that is vying for the attention of the […]
In this episode, host Ryan Embree takes a look at the types of compelling posts that you can create around the winter season in order to engage travelers who are traveling for the holidays. These valuable tips can help grow your hotel’s social media account and secure more bookings. If you’re interested in learning how […]
Social Media is an Online Billboard You’ve heard the saying that your hotel’s social media is kind of like an online billboard for your property. Now I want you to imagine you are on a road trip and you come across this ad on your travels. As we enter the winter and holiday season, this […]
More than ever, guests have less brand loyalty than in years past. Instead, today’s travelers are motivated by factors outside of the brand, including price, location, and, most importantly, your hotel’s online reputation. 81% of travelers usually or always reference online reviews when deciding where to stay. That means your online rating is a huge […]
In this episode of the Suite Spot, host Ryan Embree and Product Director Patrick O’Brien discuss the top 5 sentiment tags of 2021. With the end of the year drawing near, now is a great time for hoteliers to look back at the data so they can make informed decisions about their hotels going into […]
With Thanksgiving and the rest of the holiday season just around the corner, it’s the perfect time to start thinking about giving back to the community. While the holidays are a great time to start thinking about ways to support your community, giving back never goes out of season. There are many initiatives hotels can […]
Sustainability and environmental responsibility are significant issues that won’t be going away any time soon. Consumers are concerned about the environmental impact of the brands and businesses they support and are becoming more discerning about which ones they choose. Don’t lose out on business from environmentally-savvy young travelers because your hotel doesn’t measure up. Reducing […]
When done correctly, social media can be a powerful tool to boost your hotel’s SEO power. With better SEO, your hotel’s website will rank higher on Google, and you’ll be able to drive more traffic and direct bookings. However, if you’re not posting the right things in the right way, you won’t be maximizing the […]
When building a website for your hotel, you want to do everything you can to help it show up in search results. That’s where SEO comes in. There are many ways to help your website SEO, such as optimizing for faster load times or adding more helpful content to the pages. These factors may seem […]
In the second and final part of this special edition of the Suite Spot, we continue to help hotels fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts, to cover the summer and fall seasons. Listen and learn as we discuss planning posts around: […]
Decision Costs Before we can understand how to improve our decision-making on the property, we first have to cover the costs and impacts of those decisions. The first and most obvious decision cost is money. Whether it’s a simple linen upgrade or full-out PIP or property renovation, capital expense is one of, if not the […]
Many hoteliers wonder how they can get negative reviews removed from TripAdvisor. Receiving negative reviews can be bad news for GMs and owners. However, TripAdvisor won’t remove negative reviews simply because they paint a bad picture of the hotel. Reviews must violate specific guidelines for TripAdvisor to remove them. What Gets a Review Removed? Profane, […]
In part 1 of 2 of this special edition of the Suite Spot, we help hotels start to fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts to cover the winter and spring seasons. Listen and learn as we discuss planning posts around: holidays, […]
Travelers interact with a number of brands, websites, and marketing channels during the booking process. They are surrounded by advertisements from hotels and OTAs that may appear on TV, on a billboard on their way to work, or even online as they read the news or watch a funny YouTube video. Travelers will also come […]
Now more than ever guests are looking for comfort and convenience at hotels. This demand has spread to an essential amenity- wifi. However, guest expectations go beyond simply having access to the internet on their personal devices. They’re also looking for high-speed internet that can keep up with their frequent usage. Meeting these expectations will […]
Hoteliers know the impactful role their online reputation plays in the traveler’s booking journey. However, many may not be aware of just how much their recent reviews can affect them in securing short-term occupancy. A lot has changed since the beginning of the pandemic and hoteliers need to understand these changes in order to avoid […]
Managing a hotel or group of hotels requires a lot of work and a ton of commitment. Hoteliers are stretched thin, especially with the labor shortage, trying to manage employees, boost their hotel ranking, and ensure guest satisfaction. However, you can’t let your reputation take a back seat, especially during times like this. That’s why […]
In this special edition episode of Suite Spot, we recap the recent 2021 Lodging Conference, which took place at the beautiful JW Marriott Desert Ridge Resort in Phoenix, AZ. Host Ryan Embree is joined by Travel Media Group’s Director of Enterprise Sales, Danielle Rummel, as they analyze the current state and future of the post-pandemic […]
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