Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Host Ryan Embree and Jason Lee, VP of Product and Development unveil TMG’s Social 2.0 platform for hoteliers. This re-designed, intuitive platform has new features that make creating and posting content, as well as analyzing engagement and reach, easier than ever before. Discover how you can leverage Social 2.0 to improve your hotel’s social media […]
As hotels continue down the path to recovery from COVID-19, hoteliers are again faced with another tremendous headwind: an industry staffing shortage. With a multitude of hospitality employees being laid off, furloughed, or unable to work during the pandemic, there are many who are unwilling to return to the industry as it recovers. This presents […]
In influencer marketing, a person who has a large following online is paid to post about a brand on social media to their followers. There are many different levels of influencers, and the amount of money it costs to hire an influencer is dependent on their follower count and reach. The idea behind influencer marketing […]
After being cooped up for nearly two years, many people are eager to travel again. As a hotelier, you should take advantage of this renewed interest in travel by positioning your hotel within travelers’ sights. This requires a heavy focus on your online reputation and online presence in general. As more travelers make it their […]
Host Ryan Embree discusses ways hoteliers can help attract employees in the midst of the staffing shortage by focusing on their digital presence. From reputation management to social media to review responses, hoteliers need to make sure their hotel is giving the right impression not just to guests, but to future staff as well. Listen […]
Livestreaming on social media is a great way to connect with your guests. You can answer questions in real-time and get a better understanding of what your guests want and need. When planning your live stream, (yes, you should plan to go live) there can be much more involvement than most people think. From checking […]
5 Steps of a Hotel Renovation For those that have been a part of a physical renovation at a property, you know that it can be a long and complicated process, but for the purpose of this presentation we have broken it up into 5 major steps. The first step is an initial assessment. What […]
After almost two years of postponing, many couples that haven’t already tied the knot are looking to make it official in 2022. With search queries for “wedding venues near me” up 200% since the thick of the pandemic, and 2.6 million weddings forecasted by The Knot for 2022, many hoteliers are asking, “How do I […]
In 2021’s edition of the Suite Spot, we welcome Travel Media Group’s President, Dana Singer, to the podcast. Host Ryan Embree reflects with Dana on the challenges and successes of this past year. Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the […]
Social media offers the ability to connect with anyone anywhere in the world at any time. It helps close gaps and bridge the divide between countries and cultures. With opportunities to extend your hotel’s marketing reach to all corners of the world, it could seem counterintuitive to focus on staying local. However, some of the […]
1. Property Photos Potential guests have seen photos on your website, but a common concern of guests is whether those photos accurately represent the property. Snap a fresh picture of your hotel, whether it’s the outside, a clean room, the breakfast area, or the pool, and share that your property is looking forward to welcoming […]
It’s said that the only constant in life is change, and in an industry like hospitality, it could not be more accurate. Especially over the past couple of years, hoteliers have had to adapt to many changes due to the pandemic. The industry has proven how flexible it must be to meet the expectations of […]
Being active on social media is vital to your hotel’s online presence and should be a part of your marketing strategy. If you’re new to social media, trying to decide which platforms to spend your time on can be overwhelming. Different platforms can benefit your hotel in unique ways. For instance, Instagram is great for […]
New year, new updates to some of the most used social media platforms in the world. These exciting updates come at a time of many changes within the world of social media. From Facebook rebranding as Meta to the steady crossover from written content to video, it can be challenging to know how these developments […]
2021 has been a year jam-packed with informative webinars. Travel Media Group is grateful for the opportunity to educate hoteliers and to be a leading expert in digital marketing for the hospitality industry. As the year comes to an end, we’d like to take a moment to recap our top 5 webinars. These 5 most […]
With 2021 coming to a close and 2022 rapidly approaching, we wanted to take the opportunity to reflect on the past year. 2021 brought a lot of challenges as everyone adjusted to living in this post-pandemic world, but we rose to the occasion in order to provide continuous support and launch new and exciting updates […]
If you’re trying to attract guests with bad reviews and a low rating, you would recognize that you need to improve in order for guests to come to you, but what about employees? Having a good reputation will make you a more desirable workplace and attract staff members. With a widespread staffing shortage throughout the […]
In this episode of Suite Spot, host Ryan Embree covers key insights and takeaways from Travel Media Group’s winter workshop. After talking with many hoteliers over the course of the workshop, Ryan has found some common themes and gives advice to other hoteliers out there on how they can prepare for 2022. Suite Spot Podcast […]
With the winter holidays approaching, many hoteliers are wondering what to expect. You may be asking yourself, “What will occupancy look like?” “What kinds of guests will be arriving?” or “How can I prepare?” With so much uncertainty, even as people become more comfortable with traveling, it can be challenging to know what to expect. […]
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