The new year is upon us, which means it’s the perfect time to set your 2017 business goals and plan how to achieve them. To help set you up for success in the upcoming year, we’ve compiled our most popular articles with the information and tips you need to know to best market your hotel online. Learn how to master reviews, social media, web presence, and more by reading our best articles of 2016.

Boost Bookings by Showing Off Your Rankings

TripAdvisor reports that 75% of users are more likely to do business with a company that has a TripAdvisor endorsement. Whether travelers see the Certificate of Excellence on your online listing or on the window sticker when they walk in the front door, they can know that they’re choosing a business that has provided a great experience for guests before them.

Read more: How to Get Your TripAdvisor Certificate of Excellence

Building Your Best Profile

Want to make your social media posting look even better? The first step is to implement a content strategy that uses compelling images. Second, size those images for each network you’re posting them to. Find out the best sizes for your profile photos, posts, and header photos for every major social media network by referencing our helpful infographic.

Read More: Quick Guide to Social Media Image Sizes

Grow Your Social Media Following

Turn guests into repeat customers and make it easy for your fans to share their experience and your hotel with their connections. One of the best times to gain social media followers is at the moment that the person is staying in your hotel. Whether verbally or by printing social media icons on materials through the hotel, it’s vital to remind guests about your online profiles and give themåÊa good reason to follow you.

Read More: Boost Social Strategy with Offline Marketing

It’s Time to Use Instagram for Business

Did you know that you don’t need an Instagram account to advertise on the platform? Since being acquired by Facebook, there have been plenty of changes to the photo-sharing app. The most striking changes for businesses are the newest business tools to help users find information about your company from your profile and new ways to advertise utilizing Facebook’s targeting technology.

Read More: Instagram Updates and Business Tools

What to Say After a Bad Stay

It’s the unfortunate truth of running any business: eventually, you’re going to get a bad review. Even worse, these reviews really affect how prospective customers view you and make their final travel decisions. Luckily, the way you respond to a bad review can mitigate the situation and help future travelers to see you in a better light. Manage your hotel’s reputation more effectively with these rules for responding to bad reviews.

Read More: How to Respond to Negative Reviews on TripAdvisor