During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence. An inactive profile can seem as ghostly as an abandoned building, sending the message that your property is anything but lively. A neglected account might even drive potential guests away, wondering if your service and experiences are just as stagnant as your social presence.

By prioritizing regular updates and engaging content, you can transform your profiles into an extension of your guest experience. Here are some strategies to keep your profiles active, appealing, and relevant year-round, ensuring you avoid the dreaded social media graveyard.

Why Active Social Media is Essential for Your Hotel

Today’s guests often search social media to learn about a property, check reviews, and see real-time updates before they book. A quick look at your page tells them if your hotel is lively and connected to their needs. When your profiles show recent and engaging content, it builds trust and keeps you top of mind for travelers.

On the other hand, an outdated profile may make guests think twice. Without regular posts or interactions, they might wonder if your services are equally behind the times or if your property lacks a welcoming spirit. Active social media accounts demonstrate that your hotel is thriving, inviting, and ready to host.

Tips to Keep Your Social Media Out of the “Ghost Town” Zone

1. Commit to a Posting Schedule

Consistency is key. A well-maintained posting schedule keeps your accounts fresh and encourages followers to check back for updates. Aim for at least a couple of posts per week, or more if possible, to stay on guests’ radar and keep your feed lively.

2. Prioritize High-Quality Visuals  

Showcase your property’s best features with vivid, high-quality visuals. From highlighting cozy guest rooms and scenic views to sharing behind-the-scenes glimpses of your staff’s daily efforts, imagery has a powerful impact. You could even share “haunted” hotel decor for Halloween or festive lights for the holidays to create a welcoming atmosphere online.

3. Showcase Seasonal Events and Local Attractions  

Embrace the season by posting about nearby events, activities, or popular sights for visitors. With the holidays around the corner, consider promoting local shops, on-site themed events, or festivals to appeal to travelers looking for seasonal fun. This not only keeps your content relevant but also positions your hotel as an insider’s guide to the area.

4. Encourage Guest-Generated Content  

Guests love sharing their travel experiences on social media, and this can be an excellent resource for you. By re-sharing their photos, stories, or reviews (with permission, of course), you’re filling your feed with genuine content that highlights what makes your hotel special. It’s also a great way to engage with your community and show that real people love staying with you.

5. Engage with Your Audience  

One of the biggest social media mistakes hotels make is failing to interact with followers. Be proactive by responding to comments, answering questions, and acknowledging reviews. This shows your hotel cares about its guests and values feedback, creating a sense of community that prospective guests will appreciate.

Resurrect Your Profiles to Keep Guests Engaged

By avoiding inactivity and continuously revitalizing your content, you create an inviting online space that reflects the positive experience awaiting guests. From vibrant imagery and engaging seasonal content to interactive posts and heartfelt guest responses, every post you make brings your hotel’s personality to life.

Keeping your profiles out of the digital graveyard doesn’t require magic—just commitment, creativity, and a focus on guest connection. Make it a year-round goal to update, engage, and add value to your social media channels, and you’ll find your followers growing along with the trust they place in your brand. In the world of social media, a lively presence is the key to ensuring your hotel remains a top destination both online and offline.

Let Us Help

At Travel Media Group, we understand the importance of keeping your hotel’s social media exciting and engaging. With our custom social media solutions, we help hotels stay active online, reach new audiences, and showcase what makes each property unique. Our team crafts tailored strategies and content that bring your brand to life, ensuring your social media presence thrives—not just during Halloween, but all year long. Don’t let your accounts fall into the social media graveyard—let TMG’s expertise help keep them alive and flourishing.