Social Listening in the Hotel Industry

by Ryan Embree | Apr 2, 2021 | Hotel Marketing Resources

Types of Social Listening The integration of technology in the hotel industry has spurred a huge increase in hotel and guest interaction online. The act of responding and connecting with those guests online is defined as “social listening.” Looking at some real-world,...

Social Listening 101 – Join the Conversation [Webinar]

by Ryan Embree | Mar 31, 2021 | Hotel Marketing Resources

Social Media has given new meaning to the popular phrase “word of mouth.” In 2021, travelers are constantly mentioning, tagging, and talking about your property online. There are so many unique ways that travelers discuss your hotel on social media platforms,...

71 – Why Post-Stay Guest Surveys Are Essential

by Ryan Embree | Mar 24, 2021 | Hotel Marketing Resources

In this episode of the Suite Spot, we explore the importance of post-stay surveys for hotels. Host Ryan Embree is joined by Product Director and head of Travel Media Group’s reputation solutions, Patrick O’Brien, to discuss why the feedback uncovered in these surveys...

What to Post on LinkedIn About Your Hotel

by Ryan Embree | Mar 22, 2021 | Hotel Marketing Resources

Many hotel owners may only be familiar with LinkedIn as a job posting platform as opposed to a place to attract travelers. However, as long as you thoughtfully plan the content you post, LinkedIn is completely viable as a platform to attract business and casual...

Identifying the New Traveler: Capturing More Interest with Targeted Marketing [White Paper Download]

by Ryan Embree | Mar 15, 2021 | Hotel Marketing Resources

The effects of the coronavirus led many industry experts to refer to 2020 as “travel’s lost year.” A lot of changes occurred to traveler behavior when booking hotels, and learning what those behaviors mean for the way you market your hotel will be...