Marissa Kinzel

Marissa Kinzel
Marissa is the Content Manager at Travel Media Group, and a previous member of the product team helping hoteliers with Respond & Resolve™. Her aim is to deliver educational, practical content to hoteliers to show a unique perspective and encourage innovation and creativity. Marissa earned her Bachelor of Arts in Writing and Rhetoric from the University of Central Florida. As a rhetoric scholar with a firm belief in meaning and message, she takes an audience-first perspective in all of her writing. She considers all factors to deliver a tailored, relevant message no matter the subject. Her minor in Digital Humanities affords her skills in multimedia messaging, and she is a proponent for companies utilizing audio and visual mediums to better market themselves in a fast-moving world.
 
Marissa engages in and loves many forms of media, including podcasts, video games, books, and movies. She also enjoys sewing and cooking and is working on a small series of young adult fantasy novels to publish independently.

Read Posts from This Author

Optimizing Guest Survey Conversions Through Email Marketing

We all know how important guest feedback is to your hotel experience – future plans and current adjustments are largely influenced by what travelers have to say. As the travel industry continues to recover from the COVID-19 pandemic, hotels are going to be more...

How to Respond to Guest Reviews: Avoiding Common Pitfalls

As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. This can be equal parts exciting and nerve-wracking for hoteliers – you’ll want to respond quickly, but if the feedback isn’t quite what you were expecting,...

Which Guest Feedback Tool Is Right for Your Hotel?

Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms....

How to Compete in a New Build Market [White Paper Download]

Despite the changes brought to the industry by the COVID-19 pandemic, research shows that there are still plenty of new build projects happening nationwide. As travelers move from the dreaming phase to the booking phase of their journey, it’s important for...

Smart Strategies for Post-Stay Surveys

From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers:...