Marissa Kinzel

Marissa Kinzel
Marissa is the Content Manager at Travel Media Group, and a previous member of the product team helping hoteliers with Respond & Resolve™. Her aim is to deliver educational, practical content to hoteliers to show a unique perspective and encourage innovation and creativity. Marissa earned her Bachelor of Arts in Writing and Rhetoric from the University of Central Florida. As a rhetoric scholar with a firm belief in meaning and message, she takes an audience-first perspective in all of her writing. She considers all factors to deliver a tailored, relevant message no matter the subject. Her minor in Digital Humanities affords her skills in multimedia messaging, and she is a proponent for companies utilizing audio and visual mediums to better market themselves in a fast-moving world.
 
Marissa engages in and loves many forms of media, including podcasts, video games, books, and movies. She also enjoys sewing and cooking and is working on a small series of young adult fantasy novels to publish independently.

Read Posts from This Author

How Contactless Upgrades and Frictionless Spending Influence Revenue

Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being...

Using Social Media to Satisfy Travelers’ Search Needs

Frequently reviewing your content marketing strategy helps hotels stay ahead of the competition. That is one of the reasons the Travel Media Group social team continuously reviews the content we create for hoteliers to ensure it’s relevant and meets the needs of...

Email Marketing Best Practices for Hotels [White Paper Download]

Email is a powerful tool for hoteliers to utilize in both getting feedback from and advertising new deals to potential guests. Customers want to hear from businesses about the latest deals and property updates, and for businesses, sending mass marketing messages...

Using Review Response to Satisfy Traveler Needs

Our most recent white paper discusses having a dynamic marketing strategy, and how understanding your travelers’ explicit needs results in a more promising conversion rate. There are a variety of methods hoteliers can take to assure that traveler needs can be met...

The Reduced Power of Online Travel Sites

When states first entered lockdown, hospitality industry experts began to notice an interesting trend: online travel agencies (OTAs) were falling away from the top of search results for guests seeking hotel nights. As we moved into April and May, Comscore’s...