Marissa Kinzel
Marissa is the Content Manager at Travel Media Group, and a previous member of the product team helping hoteliers with Respond & Resolve™. Her aim is to deliver educational, practical content to hoteliers to show a unique perspective and encourage innovation and creativity. Marissa earned her Bachelor of Arts in Writing and Rhetoric from the University of Central Florida. As a rhetoric scholar with a firm belief in meaning and message, she takes an audience-first perspective in all of her writing. She considers all factors to deliver a tailored, relevant message no matter the subject. Her minor in Digital Humanities affords her skills in multimedia messaging, and she is a proponent for companies utilizing audio and visual mediums to better market themselves in a fast-moving world.
Marissa engages in and loves many forms of media, including podcasts, video games, books, and movies. She also enjoys sewing and cooking and is working on a small series of young adult fantasy novels to publish independently.
Read Posts from This Author
Handling Concerns with Care: Taking the Conversation Offline
As more travelers begin their hesitant return to travel, hoteliers face myriad new challenges and uncertainties. Over the course of the pandemic, travelers’ awareness for their own health and safety grew to even greater heights, overall raising the bar for cleanliness...
How to Handle Guest Compliments and Complaints Using Social Media DMs
In our previous blog, we covered how to handle a guest’s questions through social media DMs. In this post, we’ll cover the second reason a guest will reach out via DM: when they have a compliment. Compliments feel wonderful to hear as a hotelier, as...
The Dos and Donts of Responding to Guests on Social Media
Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and...
Marketing Your Hotel Event Spaces
If your hotel has an event space, chances are it hasn’t seen much action throughout the pandemic. With conferences at a standstill, many hoteliers had to be inventive, turning these spaces into food banks or shelters to help their communities. Now that the industry is...
How to Respond to Frustrated Guests on Direct Messaging Platforms
Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however,...
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