Read More Posts from TMG Staff Members
Hotel Social Media Myths: Debunked
In today’s digital age, social media has become an indispensable tool for hotels looking to connect with travelers and drive bookings. However, amidst the ever-evolving landscape of social platforms, numerous myths and misconceptions have hindered hotels from...
Social Media for Hotels: Everything You Need to Know (2024)
In today’s digital landscape, travelers turn to social platforms for inspiration and recommendations, and your hotel’s online presence holds the key to its success or failure. A robust social media presence is not just an opportunity for brand awareness but a...
Content Creation: Best Practices for Different Hotel Segments
Over the last few years, social media has become one of the most significant influencing factors for travelers. In a study conducted by Statista in 2023, 75% of respondents were influenced to travel to a destination by social media. Users are looking not only at hotel...
Capitalize On User-Generated Content and Influencer Marketing Opportunities
You have heard and will hear it again: content is king. Our current social media landscape has put immense pressure on showcasing real-life, “relatable” photography instead of staged, “stock” photos. And while most hoteliers know that real experiences sell better than...
Social Media Strategy – Creating the Right Plan for Your Hotel
What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating...
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