Read More Posts from TMG Staff Members
Content Creation: Best Practices for Different Hotel Segments
Over the last few years, social media has become one of the most significant influencing factors for travelers. In a study conducted by Statista in 2023, 75% of respondents were influenced to travel to a destination by social media. Users are looking not only at hotel...
Capitalize On User-Generated Content and Influencer Marketing Opportunities
You have heard and will hear it again: content is king. Our current social media landscape has put immense pressure on showcasing real-life, “relatable” photography instead of staged, “stock” photos. And while most hoteliers know that real experiences sell better than...
Social Media Strategy – Creating the Right Plan for Your Hotel
What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating...
Golden Opportunities: Using Social Media to Market Your Hotel
In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if...![Putting the Guest First: Crafting Exceptional Responses to Your Hotel’s Online Reviews [Webinar]](https://www.travelmediagroup.com/wp-content/uploads/2024/03/Title-Slide-500x281.png "Putting the Guest First: Crafting Exceptional Responses to Your Hotel’s Online Reviews [Webinar]")
Putting the Guest First: Crafting Exceptional Responses to Your Hotel’s Online Reviews [Webinar]
A meaningful strategy for responding to reviews is critical for hoteliers and their properties. Over time, this strategy has evolved from being a nice-to-have to a must-have. But how exactly do you make sure you are responding appropriately and correctly? This...
Hotel Marketing Resources
