Read More Posts from TMG Staff Members
Social Media for Hotels: Everything You Need to Know (2024)
In today’s digital landscape, travelers turn to social platforms for inspiration and recommendations, and your hotel’s online presence holds the key to its success or failure. A robust social media presence is not just an opportunity for brand awareness but a...
Content Creation: Best Practices for Different Hotel Segments
Over the last few years, social media has become one of the most significant influencing factors for travelers. In a study conducted by Statista in 2023, 75% of respondents were influenced to travel to a destination by social media. Users are looking not only at hotel...
Capitalize On User-Generated Content and Influencer Marketing Opportunities
You have heard and will hear it again: content is king. Our current social media landscape has put immense pressure on showcasing real-life, “relatable” photography instead of staged, “stock” photos. And while most hoteliers know that real experiences sell better than...
Social Media Strategy – Creating the Right Plan for Your Hotel
What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating...
Golden Opportunities: Using Social Media to Market Your Hotel
In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if...
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