During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence. An inactive profile can seem as ghostly as an abandoned building,...
Online reviews have become one of, if not the most, influential factors in a hotel’s success. Travelers increasingly rely on review platforms like Tripadvisor, Booking.com, Expedia, and Google to make informed decisions about where to stay. For hoteliers, managing...
The summer season brought a wealth of online guest reviews and traveler feedback as hotels across the country experienced peak occupancy. With increased travel demand came deeper insights into guest experiences, revealing how hoteliers can refine their offerings and...
Dealing with negative reviews about your hotel can be challenging. It’s natural to feel defensive when your reputation is at stake, but it’s essential to approach these situations thoughtfully. Transforming a negative review into a positive experience for...
In today’s digital age, the power of video content cannot be overstated, especially in the hospitality industry. Videos evoke emotions and create a sense of immersion that still photos simply cannot match. Imagine watching a dynamic video of a hotel’s beautiful...