Anne Sandoval
Anne enjoys writing about marketing topics that help hoteliers understand ways to leverage technology to improve their businesses. Anne served as leader of the marketing department at Travel Media Group for more than 7 years.
Anne has an MA from the University of Central Florida in mass communication with a graduate certificate in corporate communication. She also received her bachelor’s degree in advertising/public relations from the University of Central Florida. Anne also teaches an online social media course for undergraduates as an adjunct instructor at UCF. Anne enjoys reading, visiting national parks, and spending time with her husband and their two dogs, Watson and Baloo.
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Content Ideas for Beach Hotels
Social Media offers a unique opportunity for hotels to connect with travelers before, during and after their stay. When it comes to posting content that consumers love, beach hotels have a lot of options. Travelers dream of beach vacations year-round, so...
Prep for Your Professional Hotel Photo Shoot
How to Make the Most of Your Professional Hotel Photo Shoot Travelers are 150% more likely to engage with property pages that have at least 20 photos. Updating your advertising, website and social media pages with high-resolution property photos can make the...
How Accurate is Review Sentiment Analysis?
Many marketing companies offer some sort of [itg-tooltip href=”http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>A report used to learn how customers feel about your hotel.<br...
Get on the Map: Help Travelers Find You
More than ever, travelers turn to their mobile devices to find local businesses and travel destinations. According to a recent study,1 74% of smartphone users over 18 use their mobile phone to get directions or find something based on their current location. More than...
What Google’s Smaller SERP Ad Space Means for Hotels
If you’ve been using Search Engine Marketing (SEM) to advertise your hotel, you may have noticed that Google is no longer displaying ads in the right sidebar of the search engine results page (SERP). This change will make the advertising marketplace on desktop...
Hotel Marketing Resources
