Amber Wojcek
Amber Wojcek is a regular contributor to the Travel Media Group blog, where she writes articles about hospitality marketing and technology. She is also a frequent contributor to AAHOA's Today's Hotelier magazine and has been published on websites such as Drive The Nation and the HotelCoupons blog. Amber has an MA from the University of Central Florida in mass communication with a graduate certificate in corporate communication. She received her bachelor’s degree in communication and media studies from Arizona State University. She is also a board member at Ten Thousand Villages.
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Leverage User-Generated Content to Grow Your Business
In today’s hotel ecosystem, content is sprouting up everywhere online. The majority of the information posted online about your property comes from travelers. According to TripAdvisor, over 270 reviews are submitted per minute as of 2017. Those reviews, along with hundreds of social media posts, represent seeds of opportunity for hoteliers.
09 – Tailor Social Media Content to Attract more Guests
In this episode of Suite Spot, we take a look at what it takes to manage and run a successful social media marketing strategy in today’s hotel industry. Priscilla Osorio, Social Media Analyst at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to tailor social media content to create an engaging and effective social media campaign.
On the Right Track: Competitor Tracking
In today’s hotel industry, checking online reviews has become a daily task in the operations of the modern day hotelier. However, more often than not, hoteliers are asking the wrong questions in regards to their ranking on these sites. They ask, “who is ranked...
08 – Guest Feedback & Satisfaction
In this episode of Suite Spot, we discuss guest feedback and the ways today’s hoteliers are leveraging this information to better their businesses. Senior Digital Marketing Specialist Brittany Hill joins Ryan Embree to share best practices on how to obtain feedback from guests and how to leverage it.
07 – Processes to Improve Hotel Reputation
In this episode of Suite Spot, we uncover which processes hoteliers can put in place to impact their reputation. Host Ryan Embree is joined by Jason Lee to discuss how at the heart of the matter, it’s still all about service.
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