Amber Wojcek
Amber Wojcek is a regular contributor to the Travel Media Group blog, where she writes articles about hospitality marketing and technology. She is also a frequent contributor to AAHOA's Today's Hotelier magazine and has been published on websites such as Drive The Nation and the HotelCoupons blog. Amber has an MA from the University of Central Florida in mass communication with a graduate certificate in corporate communication. She received her bachelor’s degree in communication and media studies from Arizona State University. She is also a board member at Ten Thousand Villages.
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What is Rate Parity and How Does it Affect Direct Bookings?
What is Rate Parity? Hotel rate parity refers to the same rates being provided for the same hotel room across all websites. This protects OTAs from being undercut by their competitors in the online marketplace. Rate parity provides consumers the confidence that...
White Paper Download: Guide to Responding to Online Hotel Reviews
Online Reviews Impact Bookings Before they book, travelers research word-of-mouth recommendations from thousands of people through online hotel review websites like TripAdvisor, Yelp, and OTA websites. Nearly 9 out of 10 travelers say that reviews are influential when...
Small Touches to Make Your Hotel Rooms Feel Luxurious
One of the most important factors to travelers when choosing where to stay is budget. However, as any hotelier that has responded to reviews can tell you, often guests expect accommodations and service above the rate they’re getting. It is possible to cater to...
3 Reasons to Have a Third Party Respond to Hotel Reviews
Answering phones, checking in guests, managing housekeeping – there are lots of tasks at a hotel that need to be completed at a hotel as they come in. Because of this, some items that are less urgent can be put on the back burner, such as responding to hotel...
What is RevPAR? Understanding Hotel Performance
If you’re new to the hotel industry or simply researching ways to improve your hotel’s occupancy, you’ve probably begun to see the term “RevPAR.” In this post, we will share how RevPAR is calculated and how Travel Media Group solutions...
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