Amber Wojcek
Amber Wojcek is a regular contributor to the Travel Media Group blog, where she writes articles about hospitality marketing and technology. She is also a frequent contributor to AAHOA's Today's Hotelier magazine and has been published on websites such as Drive The Nation and the HotelCoupons blog. Amber has an MA from the University of Central Florida in mass communication with a graduate certificate in corporate communication. She received her bachelor’s degree in communication and media studies from Arizona State University. She is also a board member at Ten Thousand Villages.
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TripAdvisor Algorithm Updates Impact City Rank
TripAdvisor is shaking up their accommodation listings with some big changes that are having a serious effect on hoteliers. In the last two weeks, we have been watching an update to the ranking algorithm. This change is already majorly impacting many hotels across the...
Webinar: The Revenue Ripple Effect of Social Media
Uncovering the Secret ROI of Social Media One of the most common questions we are asked is about how much ROI a hotel can expect from social media. This is a complicated question to answer. It’s easy to track certain actions, such as boosting a post that...
Tailor Your Marketing to Traveler Booking Behaviors
Travelers don’t use a single resource to make their booking decision. While they may begin their search on a brand website or OTA, there are many more steps between discovering a hotel and making a reservation. According to Google, 24% of people started...
Top Hospitality Associations to Join
[Updated March 1, 2021] When you own a hotel, it’s important to use every tool you can to help the success of your property. Joining a hospitality association has many benefits, including providing ongoing development and training, updating you on news and...
Optimize Online Listings to Raise Rankings
Search engine optimization is key to helping your hotel marketing plan in order to be found by travelers online. Maybe you’ve started a social media presence, optimized your website, or are working on gaining more reviews to help boost you in search results. But...
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