Amber Wojcek
Amber Wojcek is a regular contributor to the Travel Media Group blog, where she writes articles about hospitality marketing and technology. She is also a frequent contributor to AAHOA's Today's Hotelier magazine and has been published on websites such as Drive The Nation and the HotelCoupons blog. Amber has an MA from the University of Central Florida in mass communication with a graduate certificate in corporate communication. She received her bachelor’s degree in communication and media studies from Arizona State University. She is also a board member at Ten Thousand Villages.
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Webinar: How to Draw Up a Winning Reputation Playbook
Understanding What Guests Really Want With the number of online reviews from OTAs, TripAdvisor, and social media, it can be hard to pinpoint what exactly guests want. One guest might not enjoy the breakfast, while another gripes about the decor. On the flip side,...
White Paper Download: How to Manage User-Generated Content
You’ve heard it over and over again: content is king. But in the world of online marketing, rules can change fast. Today, content isn’t king – it’s everything. When someone is planning a trip, they seek out the experiences of the people they trust....
The Complex Life of a General Manager
Many of our hoteliers have been in the business for a long time, and they’ll all agree: the day-to-day operations are wildly different than just ten years ago. While a GM, in essence, is still doing the same job as before – juggling tasks to meet goals at...
Why TripAdvisor Isn’t Enough
There is no argument that TripAdvisor is important in many traveler decisions. According to TripAdvisor, 79% of their users will read at least 6-12 TripAdvisor reviews before choosing a hotel.1 While TripAdvisor reviews are influential to its 455 million monthly...
TripAdvisor Updates Hotel Listings to Include Rentals
TripAdvisor recently announced to hoteliers that it would be changing the way website visitors browse accommodations. Currently, visiting TripAdvisor.com results in a default option to search for hotels in a city. Users can click the Vacation Rentals tab to find...
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