The winter season always keeps hoteliers on their toes, and this year was no exception. Despite the chilly temperatures outside, guest sentiment on online review sites continued to heat up, as reflected in this year’s Winter Guest Sentiment Report.

The winter season of 2024-25 revealed insightful guest sentiment trends as travelers continued booking stays and sharing their experiences online. Our latest data reports an impressive 1.75 million guest sentiment tags and 7.1 million overall guest reviews across major review platforms. This information allows hoteliers to make informed decisions on how to adapt and improve their operational and marketing strategies.

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