Summer travel is in full swing, making it the perfect time for hotels to ramp up their booking strategies. To capture as many reservations as possible, hoteliers must focus on their digital presence and online marketing efforts. This summer, the key areas to hone in on are social media, online review response, and hotel reputation management. Mastering these aspects will give your properties a competitive edge, helping you outperform others in the market.

Boost Your Social Media Presence

A robust social media strategy is essential for maximizing hotel bookings. Surprisingly, many hoteliers have yet to leverage social media, but the number continues to grow as presence on these platforms becomes a must-have. The next step is to incorporate engaging content into your strategy. Short-form content like Instagram Reels, YouTube Shorts, and TikTok videos can significantly enhance your digital presence due to their popularity and broad reach.

Regularly publishing content to your active platforms is the key to success. Establish a consistent posting schedule, aiming to share content 3-5 times a week. This consistency helps build anticipation among your audience, making them more likely to interact with your posts.

Strengthen Your Foundation with Guest Reviews

Summer is typically the busiest season for hotels, resulting in a surge of online guest reviews. Managing these reviews effectively is vital. By setting expectations through review responses, you can give travelers a clear idea of what to expect during their stay. Responding to reviews also provides a platform to promote your hotel and address any feedback, highlighting both strengths and areas for improvement.

Guest reviews offer valuable insights, helping you refine operations and enhance the guest experience. Positive interactions with guests online can lead to better reviews, boosting your hotel’s reputation and attractiveness to potential guests. 

Leverage Your Reputation

A strong reputation, built through effective social media engagement and guest review management, is a powerful marketing tool. It enhances occupancy rates and ensures market sustainability. A well-regarded hotel reputation can significantly ease your marketing efforts, as satisfied guests naturally become advocates for your property. Addressing feedback and resolving issues promptly further solidifies your reputation, leading to increased bookings and repeat business.

Simplify Your Summer with TMG OneView®

Managing a hotel during the busy summer season can be overwhelming. TMG OneView® offers a solution tailored specifically for hoteliers and hotel management companies. This comprehensive platform provides extensive support in social media management, online guest review response, and reputation management.

Partnering with TMG grants access to a suite of digital solutions designed to streamline your operations, allowing you to focus on delivering exceptional guest service. Discover how our solutions can help you achieve your online goals and enhance your hotel’s digital presence.

Explore our services:

• Social Media
• Respond and Resolve™
• Reputation Management

By implementing these strategies, you can relax and enjoy the summer season while ensuring your hotel maximizes its bookings.

Contact us to learn more!