Each year, it is a good idea to take a moment to review your hotel portfolio’s online presence by doing a little bit of “digital spring cleaning.” This is an annual audit of a hotel’s digital channels including social media, online reputation, review responses, and website. 

Optimizing each of these outlets is a great way to ensure they align with the hotel’s digital marketing strategy to grow occupancy and drive revenue growth. Evaluating your hotel portfolio digital presence early in the year allows for timely adjustments that lead to a comprehensive and effective hotel digital marketing strategy. 

Travel Media Group has curated a checklist exclusively for hoteliers that provides essential details to remember this season as you prepare for some digital spring cleaning.

Digital Spring Cleaning Checklist