It is almost that time of year when travelers set their sights on their spring break destination and set off for a week of fun in the sun. These guests expect a high-quality vacation that helps them relieve some stress and feel rejuvenated. Many of these ‘spring breakers’ are already in the pre-booking stage of the traveler’s journey and may be researching your hotel as we speak. As a potential candidate for their hotel stay during spring break, you must guarantee that your hotel’s digital presence is prepped for guests’ digital eyes. The primary three components of your hotel’s online profile that need to be addressed include:

• Social Media 
• Online Guest Reviews
• Hotel Reputation

Luckily, you are in the right place to learn all there is to know about getting spring break ready at your hotel. 

Attract Travelers Through Social Media:

One of the first areas of revision is your social media platforms. Take a look at sites such as Facebook, Instagram, Twitter, & even TikTok, and make sure each one is up-to-date. Current information about your properties, in addition to high-quality photos that accurately portray your hotels. You could even take it a step further and upload video content. Great examples of social media content recommendations for spring break include – 

Photos of:

• Bar
• Pools
• Hammocks
• Guest Center
• Breakfast/Dining Options

Videos of:

• Room Tours
• Property Tours
• Onsite Amenities/Facilities
• Spring Break Activities

Highlighting these pieces of your hotel will give guests a first-hand account of what spring break looks like at your hotel. Also, do not be afraid to promote your hotel’s location. Exciting events or places in the local area are strong ways to encourage travelers to visit your property. Spring break is all about fun and relaxation, so reflecting that message throughout your hotel’s social media will benefit both parties. Lastly, interacting with guests who contact or communicate with your hotels via social media is a fabulous way to connect with them and set guest expectations. Remember, the purpose of optimizing your hotel’s social media is to entice and convince potential travelers. 

Engage in Online Guest Review Response:

The next part to arrange before spring break arrives is your hotel’s online guest reviews. Facilitating and managing these reviews provides another channel to reach and influence travelers. Spring break is a hectic period for the hospitality industry, so thanks to online review responses, hoteliers can better control the chaos. Furthermore, social media is not the only medium to set guest expectations. In fact, responding to online guest reviews is the #1 method to set and maintain guest expectations properly. This avenue allows you the chance to establish expectations way before the guests even step foot on the property. This aspect is vital because the common denominator between guest satisfaction and dissatisfaction is whether you meet guest expectations or not. Keep in mind that responding to your hotel’s online guest reviews serves as a way to inform and interact with travelers and resolve any issues or concerns they may have. 

Increase Bookings with Your Hotel’s Reputation: 

Finally, the best way to get your hotel ready for spring break is by ensuring that you have a well-built hotel reputation. Unfortunately, reputations are not something that comes to fruition overnight. This type of construct takes time, so getting started as soon as possible is advised. A respectable reputation is a valuable asset because it does the heavy lifting for you. Think about it – reputations speak for themselves, so increasing bookings becomes easier as time passes if yours is positively well-known. If you want to educate yourself on best practices regarding hotel reputation, check out some of our additional resources. 

Kick back and Relax with Travel Media Group: 

Spring Break can be stressful for hotels and hotel management groups of any size, so why not make it easy for yourself? By reaching out to us, you could gain access to our library of comprehensive digital solutions which are engineered specifically for hoteliers. Our social media strategy will take care of all your social media needs by creating alluring and entertaining content for travelers. Also, scheduling is easier than ever with our content planner and team of social media experts who do the work for you. 

Don’t have enough time to read and respond to online guest reviews? No worries. Look into our Respond & Resolve™ solution that puts all the work into the hands of our in-house review response team. With over 40 years of experience and 1 million reviews responded to, we are the premier provider of tailored and uniquely crafted responses for guest reviews. 

So take a load off and get back to the things that require full attention, like attending to on-site guests and hotel operations, while Travel Media Group takes care of everything else.