The ongoing staffing shortage in the hospitality industry remains a challenge for hoteliers worldwide. Travelers are raising their expectations and want high-quality guest service from check-in to check-out. The increasing demand for services like housekeeping, maintenance, and on-site amenities puts significant pressure on hotel management. So what can you do? You need to set your sights on social media to help balance the scales so that you can hire and retain qualified candidates for these specific hotel staff positions. Use social media to help attract, educate, entertain, and inspire talented individuals to work at your property. 

Each one, Teach One:

The first way to capture the attention of potential employees is by posting informative content on your social media platforms. Good social media sites to use in your recruitment strategies include:

• Facebook
• Instagram
• Linkedin
• Tiktok

Examples of informative content could be images or videos letting the viewers know how they can easily apply for open positions. You can also post content that shares interesting facts about your hotel or what employee benefits your company provides for staff members. Regardless of what information you decide to include on your social platforms, make sure it portrays value to potential applicants.

Share a Smile:

Everyone likes to have fun and get involved with things that entertain them. As a hotelier, you can optimize your social media accounts by posting funny and exciting content for your audience. Content that shows your team members having fun by the pool or dancing in the break room during lunch is a great way to demonstrate your company culture. Don’t be afraid to highlight birthdays and holidays on your social media. Doing so displays the human aspect of your brand and that your hotel cares about its staff. Making viewers smile or laugh when engaging with your social media content is an excellent recruitment method for your property.

Give a Sneak Peak:

Thirdly, another solid social media practice to help fill open staffing positions is creating videos or sharing pictures that take people behind the scenes of your hotel operations. Showcase processes like how your delicious and healthy breakfast is prepared for guests. You can even film a tour video of your property, like the lobby, business center, or guest rooms which give insight into where candidates will be working. Last but not least, one of the best ways to eliminate the staffing shortage at your hotel is by recording short-form “A day in the life of” videos. This type of media needs to detail what potential employees can look forward to daily in a particular position.

Recognition and Reward:

Finally, use social media to put your existing staff members on a pedestal. Post pictures or videos that celebrate or congratulate your hotel employees. Content that exhibits recognition and praise for your teams goes a long way. It is one of the most effective social media strategies to convince potential employees to apply for your open job listings. So don’t be shy. Show everyone why your hotel and its team are the best in the industry. 

Short staffed, Long Day: 

Managing social media and operating a hotel is a lot to handle. When your property is already short-staffed, the last thing you want to worry about is posting on social media platforms. Learn more about the Travel Media Group social media digital solution for hoteliers. Find out how thousands of hotels worldwide have increased their staffing. We offer an end-to-end strategy that lets you get back to focusing on your hotel operations while we take care of your social media initiatives and content creation. Contact us to speak with our team for more information on how to get your hotel back in business quickly.