2021 has been a year jam-packed with informative webinars. Travel Media Group is grateful for the opportunity to educate hoteliers and to be a leading expert in digital marketing for the hospitality industry. As the year comes to an end, we’d like to take a moment to recap our top 5 webinars. These 5 most popular webinars of 2021 are a great resource for hoteliers, and if you haven’t checked them out already, you definitely should.

1. Responding to Online Reviews Post-COVID-19 for Hotel Owners & Managers

In our number one most popular webinar, we discussed the importance of review responses and how to leverage those responses. COVID-19 brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. Hotel owners and managers can leverage review responses to assure travelers of your commitment to safe practices and share the changes you have made at the property in response to the pandemic.

2. Social Media Resolutions: Planning Your Hotel’s 2021 Content Calendar

As 2020 ended, we shifted our focus towards 2021 and the changes that the new year brought with it. We shared tips on creating a successful social media content calendar to prepare your hotel as more and more people return to travel. We demonstrated how to strategize around different events and holidays on your hotel’s social media platforms to capture interest and increase occupancy.

3. Transforming Your Hotel Experience: Exceed New Guest Expectations

With hotel guest expectations steadily rising over the last decade, it’s more important than ever to not only meet but exceed them. Fueled by the introduction of more online review sites and growth in traveler feedback, COVID-19 raised the bar even higher for hoteliers. This webinar covered what aspects of the guest experience have gone from “above and beyond” to “new normal.” We also discussed what travelers returning to the hotel world want to see from you and how you can exceed their changing expectations.

4. Social Listening 101 – Join the Conversation

Always a popular topic, this webinar focused on growing your hotel’s social presence through social listening. In 2021, travelers constantly mentioned, tagged, and talked about your property online. We discussed how to be a part of these conversations and use them to expand your reach and generate leads.

5. Scroll, Swipe, Book. Win Occupancy on Social Media

Social media is a crucial element of your hotel’s marketing strategy. Critical purchasing decisions are made online every day on Facebook, LinkedIn, Instagram, and Twitter. For hotels, this means your social presence can impact your bookings. In this webinar, we discussed how you can leverage the power of social media to gain exposure and convert travelers.