Keeping your guests happy and comfortable is always a top priority as a hotelier. Having nice amenities and clean accommodations are great, however, now more than ever, guests are looking for places that offer relaxation and wellness services as well. Catering to these trends will improve your guest experience and help drive guests to leave positive feedback about your hotel.

Showcase Your Amenities 

The easiest way to begin offering your guests a wellness-focused experience is by starting with what you already have and working from there. If your property already has a fitness center or a spa, you can highlight those areas within the context of wellness. Renaming your fitness room to “Wellness Studio” or your spa to “Relaxation Spa” can help reframe your already existing amenities into something travelers are looking for. You can also think outside the walls and recommend local areas such as parks and trails to your nature-minded guests. Consider offering bike rentals for active guests who want to ride the trails or just get out and exercise.

Offer Activities and Events

Hosting or promoting local wellness events and activities will not only pique the interest of your current guests, but can also drive future guests to book with you so they can see for themselves what you have to offer. Implementing on-site wellness activities such as yoga classes, reiki sessions, and mindful meditation are great ways to show guests you care about their mental and physical well-being.

You can also host your own or promote local wellness events such as specialized fitness classes or healthy cooking classes to appeal to interested guests. Coming up with unique and catchy names for these events such as “Harmony Yoga” or  “Meditation Monday” is a great way to set yourself apart and give guests a specific event to look forward to.

Incorporate New Ideas

Eating healthy is an essential part of the wellness initiative, so making sure your hotel offers a nutritious menu of food for guests is a must. It’s also a good idea to offer food items that cater to vegan, gluten-free, and dairy-free individuals so they don’t have to compromise quality or convenience during their stay.

You can also provide aromatherapy and essential oil diffusers as an added amenity for guests to relax in their rooms and improve their sleep quality. Similarly, implementing an air purification system is a great way to remove allergens, viruses, bacteria, and odors from the air that can cause stress and illness.

Feature on Social Media

One of the most effective ways of communicating your hotel’s commitment to wellness is through your hotel’s social channels. This is a great place to post pictures of your fitness room and spa, events and activities in action, and gauge your audience’s response to your new ideas.

Travel Media Group’s social media solutions can help highlight all of the wellness offerings your hotel provides to enhance the guest experience. We post compelling content regularly to your social media accounts in order to increase exposure and drive more bookings. Get in touch with us today to find out the best way to market your hotel’s wellness initiatives.