LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage of this growth and utilize LinkedIn to market to a unique audience of local business travelers.

In this white paper, we discuss:

• Why hoteliers should use LinkedIn to market your hotel
• How to grow your following through LinkedIn networking
• Strategies to market toward business travel

Travel Media Group now offers LinkedIn support through our robust social media program, connecting hoteliers with experts in content creation that help design and schedule content best suited to capture your audience’s attention. LinkedIn is just one of many platforms we support. Contact us today to learn more about how we can help you grow your network and boost occupancy through targeted social media marketing.

Read the White Paper:

Utilizing LinkedIn for Your Hotel Marketing Strategy