The Real-Time Hotel Reputation Metric That Drives Long-Term Success

If you ask most hoteliers what’s most important about their reputation they will usually say, “my score” or “my star rating.” The metric they’re referencing, in most cases, is what we call a lifetime score. A lifetime score is the average of all the reviews a hotel has received on a review site or OTA. Other reputation services place a lot of emphasis on this score, but is it really what guests care about?

At Travel Media Group, we believe that your lifetime score doesn’t define your hotel. In fact, there are other important factors that influence a traveler’s first impression of your property and ultimately convince them to book or keep looking. That’s why we developed the 1st Impression Score® which can help you evaluate your hotel’s reputation based on the experience guests are having at your hotel right now – not over the past 5-10 years.